Women in the Zimbabwean Liberation Struggle A brief history of Essay

Women in the Zimbabwean Liberation Struggle A brief history of zimbabwe, status of women in precolonialism in zimbabwe, nature of colonialism in zimbabwe, the - Essay Example The Portuguese were then overpowered by the consolidation of several states called Shona that led to emergence of Rozwi empire covering most of the present Zimbabwe. This state of peaceful coexistence of native kingdoms lasted for the next two centuries. By the middle of 19th century Rozwi empire fell due to the entry of British South Africa company to whom rights for mining of gold were given by the Ndebele rulers in 1888 by way of treaty. The treaty later paved way for aggressors from Europe mostly British who fought with the Ndebele kingdom and established colonies there. (Zimbabwe History) Colonization was started in 1890 by the English settlers led by founder Cecil John Rhodes. Thus Rhodesia was named after its founder. The English thought they were the first race in the world and hence assumed wherever they settled, it was for the benefit of the human race. (Nyangoni) With this feeling of supremacy over the rest of the human race, English started colonies in other parts of the world and dominated the local race. Thus native Africans in Rhodesia were not allowed to participate in an all-white Government. The whites alone assumed right to vote and the land laws they passed prevented native Africans' presence in many public places reserved exclusively for the whites. The ordinances they passed left native Africans with lands just for sustenance. About 6000 whites occupied half of the fertile and otherwise potential lands, leaving the worst lands for 600,000 native African farmers.(Chung P 211) This state of affairs lasted till 1979 characterized by domination of white minority over the native population who were denied rights to their own lands. Ever since the colony started, there had been civil unrest among the natives of Rhodesia who first initiated revolution demanding changes in the imperial constitution which would facilitate equal job opportunities and participation in Government. But by 1960, situation radically changed with nationalism gaining momentum requiring to overthrow the minority white rule. In the process, National Democratic Party (NDP) was started by native Africans with the ultimate aim of Pan African rule in due course. The party activists evoked violence against the minority rulers to attract the attention of England for its intervention and help handing over of power to the locals. (Gann, p 42) The minority rulers retaliated by banning the NDP in 1961. Then came a newly formed party in 1962 led by Joshua Nkomo under the name of Zimbabwe African People's Union (ZAPU) through reconstitution of the NDP. The ZAPU wanted to bri ng one-man-one vote rule, unite all Africans against imperialism and colonialism, eliminate all forms of oppression of its local Africans, and to establish a new order of African tradition. ZAPU members also believed force by violence and bloodshed was the only solution. Hence looking at ZAPU's objectives, the minority Government banned it also. ZAPU members went

Scan Of The Airline Industry For Flydubai Tourism Essay

Scan Of The Airline Industry For Flydubai Tourism Essay Dubai is considered one of the most important trading hubs in the Middle East region. Its rapid growth in its major infrastructure elements had attracted many multinational companies across the world to open their regional offices in the city. This had its positive effects on Dubai economical growth as it became a golden gate for regional Middle East businessmen to trade with other international companies. As a result of this, the need for a low cost airline that provides its services for business men within the region had increased. The city experience with the airline industry is not new as it is the home city of Fly Emirates, which is considered one of the best airlines in the region. This industry had its great effect on Dubai economical growth in the past 20 years and will have its strong impact in shaping the emirate future. In March 2008, the second low cost airline was lunched under the name of Flydubai and started its operations in Dubai International Airport Terminal 2 in J une 2009. (For more information on Flydubai and its operations, please refer to Appendix 1). We have defined our relevant market for Flydubai as a low cost carrier (LCC) within the product form level. Being positioned as a low cost national airline carrier, its facing a high competition from other national airlines which force the relevant market to be within the product form. (For more information on the relevant market please refer to appendix 2). This paper will focus on presenting an environmental scan of the airline industry within the Middle East region during the time frame of 3 years (2009-2012). In order to do so, we will identify the significant trends and their consequent implications on Flydubai relevant market. This report will include an in depth review of the macro, micro analysis and its implications of Flydubai relevant market in the next three years. Body: In identifying the major key trends in the macro environment of Flydubai, we have addressed several issues that include the political, social and economical trends. Flydubai was established by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Prime Minister and Vice-President, and Ruler of Dubai orders in march 2008 and started its operation in its first flight to Lebanon on June 1st 2009.Being fully owned by Dubai government and enjoy the full facilities offered in terminal 2 at Dubai International Airport, the company is having a competitive advantage compared to its rivals in the market as it enjoy the full government support and airport services. Furthermore, the current government trend in the labor force is towards emiratization and protecting labors rights. Being a part of the Fly Emirates Group, the organization will face no problem in emiratization as it will follow Fly Emirates emiratization strategy. The major challenge that Flydubai will face is being able to offer high paid jobs and reduce its operational costs as it is considered a low cost airline company. Living in the current financial crises era, Flydubai was established in one of the most difficult time the country economy had faced in the last 25 years. Falling oil prices, cooling real estate and construction markets, together with a slowdown in the tourism sector, especially in Dubai, means the UAE is expected to post low or possibly negative GDP growth in 2009, according to analysts (Arabian Business, 2009). This information may be considered negative to many airline companies but it may be positive to a low cost airline like Flydubai as people are now focusing more in reducing their expenses as the incomes are reduced. This means their tendency of consumers focusing more on prices is increasing. Furthermore, consumer behavior is changing towards low cost airlines especially in the Middle East region as consumers are persuaded by low prices and a better service offered by low cost airlines. According to a study done by Arabian Business website, it was found that 83 percent of the respondents would switch their preferred airline carrier, for a cheaper price, while 17.6 percent believed they would consider alternatives and trade off between the discount and lost air miles. It can thus be inferred that pricing plays a significant role in consumer behaviour and the decision making process especially in the current economic downturn era (Glass, 2008). According to Dubai department of Tourism and commerce marketing 3.85 million tourists had visited the emirate in the first half of 2009, a five percent increase on the same period of 2008. This figure strongly shows the current tourism industry market and how attractive it became even though of the current economical downturn. Other figures expect that the number of tourists will fall compared to 2008 figures but most figures have stated that there will be a positive growth in 2010. This figure shows that Flydubai will see a future growth rates in the coming 3 years as terrorism sector restore its high figures after overcoming the current downturn. As observed by Andrew Cowen, CEO of SAMA Airlines, the market is shifting from the traditional major airlines business travel towards low cost carriers for trips within the GCC. Business travelers are changing their perception of low cost carriers, supported by the current economic downturn and the increase number of foreign businesses within GCC countries entering the UAE. This shows a trend of an increasing demand for low cost carriers in the next three years (High time for low cost carriers, 2008). (For in depth information on the analysis of the macro environment of the airline industry please refer to Appendix 3) In identifying the major key trends in the micro environment the following aspects that includes, Customers, Employees, media, shareholders, competitors and suppliers. Customers who are price conscious are concerned with low cost airlines. Flydubai has focused on pricing strategy and flexibility because these two factors play a big role in determining the customers decision process on which airlines they choose to travel with. Moreover, the number of tourist from around the world including the region will grow more than 40% in the next 3 years in Dubai (www.realtyna.com). This shows that there will be increased number of customers who will use Flydubai airlines within the next three years due its successful use of pricing strategy and flexibility. The Employees of Flydubai have good experiences and they were carefully selected from twelve different nationalities. According to Kenneth Gile, chief operating officer of Flydubai said: We are extremely pleased with the talent of the pilots we have on board. On average, they each have more than 4,000 hours serving as captain in similar aircraft and a total experience of more than 8,000 flying hours this is impressive by any standard (Sambidge, 2009). Flydubai is fully owned by the government of Dubai and its considered as a part of its mother company the Emirates Group. The main strategy that Flydubai is willing to use for their marketing strategy is through word of mouth (buzz). This is because Flydubai is a low cost airline; they tend to set low budgets for their advertisements to keep their prices low. The direct competitors of Flydubai are Air Arabia and Al Jazeerah airlines because these two airlines are also low cost airlines in the same country as Flydubai. However, the major competitor of Flydubai is Air Arabia because, first of all, they are the first to claim about low cost airlines in the Middle East region. Moreover, they hold the highest market share in the relevant market as identified before. Our market share comparing to those two carries are low because Flydubai just recently launched to the market. But, within the next three years we expect rapid growth in the market share because Dubai is a destination for tourists. The major indirect competitor is Fly Emirates which stands as the leader in airline industry in the relevant market and it will keep its performance in the next three years. The second indirect competitor is Etihad Airlines which is growing fast because of the unlimited support from Abu Dhabi government. In addition, those airline carriers make low price offers for the same destination that we have flight lines to. The supplier of Flydubai is Boeing. Flydubai announced an order of 50 next generation 737 aircraft from Boeing. Sheikh Ahmed bin Saeed al Maktoum said: The Boeing Next-Generation 737 is ideally suited to our mission to bring some two billion regional inhabitants affordable, efficient and flexible travel options to and from Dubai.(For more information on the micro environment analysis, please refer to Appendix 4). Implications: Primary demand: Low cost airlines are focusing on customers who are price conscious. The number of customers using the LCC airlines is increasing and it will continue growing in the next three years (www.gulf-daily-news.com). This is because, first of all, the percentage of tourists will increase by 40% within the next three years which shows that the market share of LCC will increase as well. Secondly, because of the economic condition, many people tend to save money and spend it on low cost airlines to travel more to the desired destinations. Users of Low cost airlines contain all different ages and nationalities. Moreover, cost is one of the main factors that affect customers ability to buy. The costs of these carriers are low and will continue to remain low in the next three years. This will increase customers ability and willingness to buy. Selective demand We can define the consumer decision making process as an extensive problem solving level, where they are introduced to a complete new brand with low brand knowledge. So, Flydubai should infusive more on their brand identity through the media and other communication types in order to enrich consumers knowledge. Once Flydubai had increased the level of consumer knowledge, we expect huge increase in market share in the next three years because the decision making process is going to shift from extensive problem solving to routine which is low information search about the company. Therefore, we expect major change within the next three year upon the factors we mentioned above. Segmentation: As for segmentation we expect to see a rise in the population of the UAE in the following 3 years. According to the electronic portal of Gulf News the population of UAE is approaching six million as of now and it is expected to escalate even further by the end of this year. An increase in construction in the coming years requires more labor to be imported from foreign countries, thus increasing the number of potential customers (low income and middle-class lifestyles) who might want to use our services. Moreover, economic boom can also be a factor for businessmen to travel to and from Dubai more frequently. In addition, the number of students travelling to the UAE for education is expected to increase in the near future; this implies that they will most probably select Flydubai as their primary mode of transport to travel to and from the UAE, since the economic condition shows very little signs of improvement in the near future. More tourists are expected to arrive in the UAE within the near future out of which a section of them are extremely price sensitive travelers. Another scenario would be that the current economic downturn continues to effect economies world-wide within the coming three years increasing the number of price-sensitive customers in the eight markets we operate in. To keep up with the projected demand, Flydubai is planning to increase its fleet size from 5 (currently) to 54 aircrafts in the coming years. An increase in fleet size would allow Flydubai not only to accommodate a large number of clients but also expand its reach in terms of destinations. Conversely, the announcement of the new GCC rail network which is the new transportation class in our relevant market is expected to have a slight negative effect on Flydubais operations in terms of loosing clients that fall in our target segmentation. The GCC rail network and Flydubai have one common destination which is Qatar. Once the GCC rail network begins its operations there is a high possibility of losing out on our current and potential clients. (For more information on segmentation please refer to appendix 5). Competitor analysis Our major competitive in our relative market is Air Arabia and then Al Jazeera Airlines. Air Arabia is holding major market share because they are the first to claim about launching first low cost airlines in Middle East region. However, Flydubai can compete with those two direct competitors when we focus on our competitive advantage which is price leadership. Also, location is another important factor due the number of travelers that are using Dubai Airport comparing to Sharjah Airport. In addition, being part of the Emirates Group will add more value to Flydubai brand equity which will make it easier to make customers shift toward our company within the next three years. (For more information on competitor analysis, please refer to Appendix 6) Conclusion: In conclusion after analyzing the environmental micro and macro trend for Flydubai, we observed that there are two major changes in our relevant market. First, the increase of the tourism level in Dubai as we expect the current economic downturn era to change its direction towards positive figures in the next three years. Also, the companies holders and businessmen attitude towards low cost airlines is changing by using it as these airlines are providing business men services aboard such a business class and wireless internet connection. The number of competitors within the low cost airline industry is going to increase in the coming years as new airlines such as Bahrain Airlines starts its operation this year. Secondly, full service airlines are expanding their market towards low cost airline by introducing low price tickets that attract price sensitive consumers. We expect that within the next ten years a new class level will enter the market in the GCC region which is trains trans portation. Also, a new form level will emerge in the relevant market which is a combination between full services and low cost carriers. Finally, within the next three years we expect those changes in the relevant market to be reshaped affecting the primary and selective demand. Bibliography (2009, October 18). Flydubai airline. Retrieved from http://www.dubaifaqs.com/Flydubai.php McKechnie, D, Grant, J, Katsioloudes, M. (2008). Positions and positioning: strategy simply stated. Emerald Group Publishing Limited, 9(5), Retrieved from http://www.emeraldinsight.com/Insight/ViewContentServlet?Filename=Published/EmeraldFullTextArticle/Articles/3300090502.html doi: 1751-5637 (2009). Environmental scanning. Wikipedia. Retrieved (2009, October 17) from http://en.wikipedia.org/wiki/Environmental_scanning (2009). Flydubai. Wikipedia. Retrieved (2009, October 17) from http://en.wikipedia.org/wiki/Flydubai (n.d.). flydubai, who we are. Retrieved from http://www.Flydubai.com/whoweare/fleet.aspx (2009, June 8). Two more tough years for the airlines. Retrieved from http://www.eturbonews.com/9675/two-more-tough-years-airlines Nagraj, A. (2009, September 16). Gloomy skies for the airline industry. Retrieved from http://www.kippreport.com/2009/09/gloomy-skies-for-the-airline-industry/ Centre for Asia Pacific Aviation, Initials. (2009, October 15). Middle East LCC wrap: Air Arabia, Jazeera, Flydubai, nasair, sama and Bahrain Air. Retrieved from http://www.centreforaviation.com/news/2009/10/15/middle-east-lcc-wrap-air-arabia-jazeera-Flydubai-nasair-sama-and-bahrain-air/page1 Riaz, D, Kapadia, S. (2007). Air Arabia, Priced so that you can fly [5-14]. (Adobe Digital Edition Version), Retrieved from http://ae.zawya.com/researchreports/efg/20070701_efg_110604.pdf Schewe, , Charles, D, Hiam, A. (n.d.). market segmentation. Retrieved from http://www.quickmba.com/marketing/market-segmentation/ (2009, 10 07). UAE population reaches six million. Retrieved from http://www.google.com/hostednews/afp/article/ALeqM5j24H1v8s1BWuNXEwptqRIiB_-OOA (2009, 10 07). Expat numbers rise rapidly as UAE population touches 6m. Retrieved from http://uaeinteract.com/docs/Expat_numbers_rise_rapidly_as_UAE_population_touches_6m/37883.htm (2009, April 7). FlyDubai opens for business with flights to Beirut and Amman. Retrieved from http://www.ameinfo.com/191649.html (2009, October 8). Number of tourists in Dubai set to grow by 40 per cent . Retrieved from http://74.125.153.132/search?q=cache:EPQhPUeolAEJ:www.realtyna.com/dubai_real_estate/dubai-rss-news/number-of-tourists-in-dubai-set-to-grow-by-40-per-cent.html+http://www.realtyna.com/dubai_real_estate/dubai-rss-news/number-of-tourists-in-dubai-set-to-grow-by-40-per-cent.htmlcd=1hl=arct=clnkgl=ae Sambidge, Initials. (2009, March 18). flydubai appoints pilots, cabin crew. Retrieved from http://www.arabianbusiness.com/549994-Flydubai-appoints-pilots-cabin-crew Sambidge, A. (2009, August 11). Dubai tourists up 5% in H1 official. Retrieved from http://www.arabianbusiness.com/564508-dubai-tourists-up-5-in-h1official (2009, 10 07). UAE population. Retrieved from http://archive.gulfnews.com/articles/09/10/07/10355378.html Redpath, H. (2009, June 16). Dubais First Low Cost Airline Takes Off. Retrieved from http://multivu.prnewswire.com/mnr/Flydubai/38830/ Redpath, H. (2009, June 16). Dubais First Low Cost Airline Takes Off. Retrieved from http://www.zawya.com/story.cfm/sidZAWYA20090616081711 Appendix 1 Back Ground information on Flydubai: Flydubai is the UAE second low cost airline that was established in March ,3rd 2008 on the orders of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Prime Minister and Vice-President, and Ruler of Dubai. The company first flight was in June 1,2009 to Beirut in Lebanon followed by flights to Amman, Jordan, on June 2, Damascus, Syria, on June 8 and Alexandria, Egypt, on June 9, giving the new airline a total of four destinations in just nine days. (Redpath, 2009). The company had ordered 50 Boeing 737 and is going to receive 10 airplanes each year for the next five years. (Flydubai,2009) Currently the company runs its operations in Dubai International Airport terminal 2 that was redesigned for the new airline. Sheikh Ahmed Bin Saeed Al Maktoum, Chairman of Flydubai said: This region is very dependent on air transport. It is a great credit to the vision and leadership of Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, that this airline has now taken off, thereby ensuring residents and visitors alike will be able to travel to more places more often. (Redpath, 2009). The Flydubai model is simple, with customers only paying for the services they want. The ticket price includes all taxes and one piece of hand baggage, weighing up to 10kg, per passenger. Passengers have the option to purchase checked-in baggage in advance at just 40AED for the first piece and 100AED for the second, weighing up to 32kgs, subject to availability. Checked baggage is strictly subject to availability and passengers are advised to book early to secure the space, as only pre-purchased baggage can be guaranteed. (Redpath, 2009) Flydubai aims to make travel a little less complex, a little less stressful and a little less expensive, explained Flydubai CEO Ghaith Al Ghaith. Our passengers have the option to customize their travel experience depending on what services they want and how much they want to pay. (Redpath, 2009) We plan to stimulate the markets in which we operate and encourage people to travel to more places more often. Flydubai aim is not to drive traffic away from the other carriers but to help grow these markets. When you consider that low cost travel in this region could be as little as 2% of all air travel, as opposed to more than 20% in Europe and America, it is clear that there is a lot of untapped potential in these markets. (Redpath, 2009) In addition, Flydubai will fly to airports that are currently underserved by the traditional carriers. In a region which is so dependent on air transport, we are looking forward to providing the reality of accessible, low cost, uncomplicated travel (Redpath, 2009). Appendix 2: Product Market Structure: The above market structure was used to identify Flydubai relevant market within the airline industry in the Middle East region. We started the structure with the most basic need which is the need to travel in the region. This provided us with three alternatives that include airplanes, buses and cars. The product form is divided between full service carriers and low cost carriers as they differentiate in prices and services being offered to customers. From this structure we can identify Flydubai relevant market within the product form level. This is because the degree of competition and substitutability within the brand suppliers are high, as they all offer low prices with similar routes within the region. This push the relevant market upwards towards the product form level. Furthermore, Flydubai indirect competitors include Fly Emirates, Etihad airlines and Saudi airlines. These full service airlines are competing with Flydubai indirectly by providing low prices with full services. O n the other hand our direct competitors include Air Arabia and Al Jazerra airlines that are both low cost airlines that perform within the region. Further explanation on competition will be provided in the Micro analysis in the competitors section. Appendix 3 Macro Environment: In studying the external environment of Flydubai in the next three years we will focus on the Macro and Micro environment. This study will help us in finding out the effect of these external factors on the company in the next few years. The Macro environment factors will include Political, economical, social and technological aspects under which Flydubai will be affected by. 1) Political Analysis: A) Government Regulations: Flydubai was established with orders of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Prime Minister and Vice-President, and Ruler of Dubai. Being owned by the Dubai government the company faces no difficulties in laws and regulations as the airline industry in the Emirates is booming through the process of liberalization the airline industry that the United Arab Emirates is adapting. B) Political Analysis: In studying the overall political environment of the United Arab Emirates, we find it one of the most stable countries within the region. Such political approach of peace seeking had made the country a trading hub in the region. This will certainly have its positive effect on flydubai operations as to perform in stable political environment. C) Employment Laws: Protecting labors rights and Emiratization is considered the main aspect that the UAE government is taking into consideration now a days. Companies are now forced to have a certain percentage that of emirates locals that will increase in the following years as there is more emphasis on employing locals in the private sector. Being a part of Emirates Airlines Group, Flydubai will certainly adapt its mother company in hiring and training locals in suitable jobs. The challenge that Flydubai will going to face is to decrease costs in one hand and provide well paid jobs in the same time . 2) Economical Analysis: A) Inflation Rate: The inflation rate in the UAE is predicted to fall from last years 11.1 percent level to seven percent in 2010, according to a new report. (Sambidge, 2009). This is considered a positive aspect for Flydubai as it will have its positive effects in reducing the company costs in oil and ground operations. High inflation rates reaching to 11 percent last year was a threat to low cost airlines such as Air Arabia and Al Jazerra Airlines that faced a problem of high oil prices. This good news will make Flydubai compete even stronger on prices as inflation rates goes down. B) Economical Analysis: Falling oil prices, cooling real estate and construction markets, together with a slowdown in the tourism sector, especially in Dubai, means the UAE is expected to post low or possibly negative GDP growth in 2009, according to analysts. (Sambidge, 2009). Living in the current World Financial Economic Crises the UAE economy in general and Dubai in specific faced a hard time in 2009 but analysts forecast that there will be more positive figures in 2010. This information is considered a negative too many airline companies but may be positive to Flydubai as people are now more focus in reducing their expenses as the incomes are reduced. This means their tendency of consumers focusing more on prices which is a positive thing for a low cost airline. Additionally, analysts forecast that the economy will grow in 2010 again and this will certainly have its effect on the company growth. 3) Social Analysis: A) Demographics: More than 300,000 people will be added to the UAE population this year to record the highest growth of 6.3 per cent in five years and Dubai would likely emerge as the fastest growing emirate, official figures show. The rise rebuffs reports that the global financial turbulence has triggered a mass exodus of expatriates out of the country, mainly Dubai. From 4.75 million in mid 2008, the UAEs population is projected to increase to 5.066 million in mid 2009, showed the figures by the Ministry of Economy. This figure are going to increase in the next few years which will certainly have its positive effects on the airline industry in UAE considering that expatriates make an approximate percentage of 80.1 of the above figure in 2009 according to the ministry of economy. Furthermore, the figures show that the 25-29 year age group was the largest in the UAE in mid 2008, standing at 777,186. It was followed by the 30-34 age groups, which was estimated at 754,289 and 35-39 groups of 588,505. This clearly indicates that most of the population is young and is going to shape the tourism and aviation market in the next couple of years. B) Consumer Behavior: According to a study done by Arabian Business website, it was found that 83 percent of the respondents would switch their preferred airline carrier, for a cheaper price, while 17.6 percent believed they would consider alternatives and trade off between the discount and lost air miles. It can thus be inferred that pricing plays a significant role in consumer behaviour and the decision making process especially in the current economic downturn era. Furthermore, customer loyalty in the low cost carriers is low as its directly related to price. Flydubai should consider this into account and introduce customer loyalty programs in order to maintain a higher level of customer loyalty. (Glass, 2008). C) Leisure Interests: 3.85 million tourists had visited the emirate in the first half of 2009, a five percent increase on the same period of 2008 According to Dubai department of Tourism and commerce marketing . This figure strongly shows the current tourism industry market and how attractive it became even though of the current economical downturn. Other figures expect that the number of tourists will fall compared to 2008 figures but most figures have stated that there will be a positive growth in 2010. D) Career Attitude: Business travelers are changing their perception of low cost carriers. As observed by Andrew Cowen, CEO of Same, the market is shifting from the traditional major airlines business travel towards low cost carriers for trips within the GCC. This changing attitude, supported by the current economic downturn and the increase number of foreign businesses within GCC countries entering the UAE, shows a trend of an increasing demand for low cost carriers in the next three years. (High time for low cost carriers, 2008). E) Technological Development Analysis: Following its mother company Emirates Airlines, we expect that Flydubai become a market leader in providing advanced technological solutions to its passengers by using the large experience that emirates airline have. If such direction was adapted, it will certainly provide the needed strength that Flydubai need in competing with its direct and indirect competitors. Appendix 4 Micro Environment: Stakeholder Analysis: This means to analyze the micro environment which includes the following factors: the customers, employees, shareholders, media, and the competitors. A) Customers: Customers who are price conscious are concerned with low cost airlines. Flydubai has focused on pricing strategy and flexibility because these two factors play a big role in determining the customers decision process on which airlines they choose to travel with. Price strategy and flexibility of Flydubai include low pricing strategy and easy booking with increased choices. As Sheikh Ahmed bin Saeed Al-Maktoum, Chairman of Flydubai said: As a true low cost airline we are geared towards providing our passengers with the best price and increased choice. We will operate efficiently and continually evolve to deliver the best possible product to our customers. (Flydubai opens for, 2009). The cost of Flydubai from Dubai airport to Doha airport would cost 200DHS, whereas other major airlines such as; Emirates or Qatar airlines would cost approximately 1000 or more for a one way ticket (Flydubai home page, 2009). This shows that Flydubai is much cheaper and has managed to keep prices low due to the successful use of their pricing strategy. Moreover, the number of tourist from around the world including the region will grow more than 40% in the next 3 years in Dubai (Number of tourists, 2009) .This shows that there will be increased number of customers who will use Flydubai airlines within the next three years due its successful use of pricing strategy and flexibility. B) Employees: Flydubai airline has received more than 11,500 applications from flight and cabin crew. There are 18 first officers, 61 captains, and almost more than 8000 candidates for pilots were selected from twelve different nationalities (Sambidge, 2009). The staff has good experiences and was carefully selected. According to Kenneth Gile, chief operating officer of Flydubai said: We are extremely pleased with the talent of the pilots we have on board. On average, they each have more than 4,000 hours serving as captain in similar aircraft and a total experience of more than 8,000 flying hours this is impressive by any standard (Sambidge, 2009). Furthermore, employee and staff hospitality is very important. This is because the employees and staff were selected from twelve different nationalities and they need to feel comfortable with the new culture they are facing in order to work efficiently. D) Shareholders: Flydubai is fully owned by the government of Dubai and its considered as a part of its mother company the Emirates Group. The company has no other shareholders currently as there its 250 million dirhams capital is completely raised by the government. E) The media: Obviously, through observations, Flydubai has made many advertisements through publicity such as; Newspapers (e.g. gulf news) and internet websites. However, the main strategy they used

Essay --

There is no question that obesity is a national epidemic. Statistics from the Centers for Disease Control and Prevention indicate nearly 36% of U.S. adults more than 20 years of age were considered obese in 2009 through 2010, with 18.4% of adolescents following closely behind (Krieter). However, while obesity is a growing problem, labeling it as a disease is a formidable approach to what is considered a lifestyle choice for many American citizens. Scientists have made great advances in understanding significant environmental causes of obesity as well as identifying several genetic factors that may be implicated. Many efforts are now directed toward evaluating the interactions between these factors and understanding how this relationship interplays into major roles of the problem. Obesity is an end result of human response to biology and the environment. Recent hypotheses made by scientists suggest that the current obesity problem is largely due to environmental factors, such as fast food consumption, television watching, and large portion sizes (Brantley). Americans live in the era of eating unhealthy fast food, and the notorious ‘supersizing.’ Television, radio, and print advertising bombard the population with enticements to eat food high in calories and fat (Gunderman). Furthermore, the physical and mental demands of today’s societies are relentlessly changing, resulting in unbalanced energy intake and consumption. A study, published in the journal, Pediatrics, emphasize on specific environmental aspects on children and teen lives that contribute to their unhealthy, fat-filled lifestyles (Haelle). Researchers found that the link between increased television time and obesity rates among adolescents has grown stronger in the p... ...rtant contributors to obesity. Gain in body weight can be achieved through accumulative positive energy balances; these could form through adjustments in energy expenditure or fuel utilization and the types of the food that the consumer eats. The interaction between the two factors leads to a positive energy balance, eventually turning into body fat and weight gain. However, while previous investigations have found a clear association between high fat intake and risk of obesity the relationship does not establish a biological certitude. Further research must be done to form a more clear and reliable explanation for the affiliation between the genetic and environmental aspects of the epidemic. While the biological basis of the interaction is uncertain, cultural changes in society and the genetic makeup of the human body are clearly significant causes of obesity.

Women and Depression

Depression is currently the fourth most common cause of disability worldwide (Culbertson, 1997). With depression being such a large issue in society, it cannot be looked at as a â€Å"one size fits all,† particularly when it comes to examining gender differences associated with mental health disorders (Smith and Jaffe, 2012). There are many social causes prevalent in society, varying by gender, which contributes to the risk of being diagnosed with depression or the rate to which they experience depression.Depression is the leading cause for disability in women and they are roughly twice as likely to experience depression as men. Some reasons for this may be that women tend to dwell on their problems, they experience victimization and they also must deal with the effects that estrogen has on the stress hormone and menstrual cycle. Men’s experiences with depression have not been as well understood as women’s. Although women may be diagnosed more then men, it does n ot mean that men suffer any less; they often suffer in silence.With the social constructions of what it means to be a man and what it means to be a woman, it has created an atmosphere in which it negatively affects the willingness to seek help or treatment and the diagnosis of mental illnesses relating to health and health care. There is evidence to suggest that men are just as vulnerable as women to depression and for the same reasons that make women depressed but they remain undiagnosed and untreated (Zartaloudi, 2011). Men on average are less willing to seek help but are more reluctant to seek help in the case of depression.There are a larger number of men compared to women who suffer from problems closely related to depression such as alcohol and drug abuse and the suicide rates in men are very high. According to Real, â€Å"women are more likely to be diagnosed with depression than men because many health professionals, as well as family members and friends, may find it easier to diagnose women with depression more than men because of the fear of the stigma and shame surrounding depression for men, a disorder which is regarded as emotional and not a manly illness. (Real, 1997) So in society it is hard to diagnose depression in men because they have a harder time admitting that they have it. With that being said, the social roles that we have created for both men and women create the need for different treatment options and care that will ultimately lead to the same result; successfully treating depression. The social conditions of life and the differences that are presented for individuals create different health care needs for everyone. The health care system often fails to address these differences and in doing so, it can often reinforce the inequalities (Payne & Doyal, 2010).It is important to recognize the different social processes present in society if the health care system is going to respond to the needs of individuals. Men are known to use heal th care services less than women, which can relate to men’s shorter life expectancies. So this leads to the problem of men not wanting to seek health care, as they want to look masculine and adhere to the gender role that society has created. These generalizations can be very harmful to both men and women as they can often affect the action one may take.For example, men also tend to wait longer to seek health care, as they do not use the services as much as women (Payne & Doyal, 2010). So in the case of depression, if men tend to wait longer, it could lead to alcoholism, drug abuse and suicide. One is held accountable for every action they perform to be appropriate to the sex category they adhere to. Because the rate of depression is about two times greater for women than men, depression can often be framed as a ‘women’s issue’ and therefore men do not want to admit to being depressed.Women also react differently as they are more likely to change their app etite, become emotional and lose weight where as men tend to turn to alcohol and drugs which can lead to further complications (Zartaloudi, 2011). Although women are more likely to attempt suicide and there are more reported cases of women attempting to kill themselves, men are reported to have a higher death rate by suicide than women. Men have a very high rate of suicide; they are about three to four times more likely to kill themselves regardless of their age.Men are also more likely to commit suicide because they tend to act quicker on their thoughts and use more lethal methods such as guns (Mayo Clinic, 2011). Men often times will try to live up to the standards of masculinity that society has created. It has been hypothesized that men can experience a loss of psychological well-being while trying to achieve the masculine goals related to the gender roles that have been created. Men may also make themselves feel better by relying on avoidance and coping in ways such as distract ion, social diversion, denial and disengagement (Nolen-Hoeksema, 1999).Men often fail to recognize depression, not realizing that some of their symptoms are those of depression. They also down play their sign and symptoms of depression and often do not want to talk about what they are feeling where as women are more likely to seek medical help or turn to family and friends (NIMH, 2011). When looking specifically at women and depression, it can be noted that women suffer in different ways then men due to different social causes they experience.Looking at the cultural roles and how they affect both men and women, women have always been viewed to have unequal power and wealth. With lower incomes, women are more likely to live in poverty and stress about housing and access to health care resources (Mayo Clinic, 2010). Minority women face racial discrimination as well which can lead to lower self-esteem and can contribute to feelings of depression. As well, women who were emotionally, se xually or physically abused as children are more likely to be depressed as adults.Women are also more likely to be sexually abused (Weiss, 1999). Overall depression will continue to affect both and men and women in different ways and it is important to address this issue to ensure that both men and women are getting the correct diagnosis and treatment that is necessary. Although there are many factors that contribute to an increased risk of depression such as death, divorce, job loss or any major changes, it is important to look at social causes that affect women differently than men.There are many specific risk factors for mental disorders that disproportionately affect women which include gender based violence, socioeconomic disadvantage, low income and income inequality, low or subordinate social status and unremitting responsibility for the care of others (WHO, 2012). The high rate of sexual violence present in our society which women are exposed and the correspondingly high rat e of Post Traumatic Stress Disorder result in women being the largest group of people affected by depression.According to the Canadian Women’s Foundation, â€Å"Half of all women in Canada have experienced at least one incident of physical or sexual violence since the age of 16,† (CWF, 2012). Having experienced sexual or physical violence can lead to an increased risk in experiencing depression for both men and women, although women are at a higher risk due to a higher rate of experiencing violence. Often, the social construction of gender leads to the view of women being inferior to men and so men view themselves as having control over women and can often result in physical or sexual violence.Some often wonder if men are at the same risk for experiencing violence but the Canadian Women’s Foundation states that 83% of all police-reported cases of domestic violence are against women and that remains the same throughout every province in Canada, (CMF, 2012). It ha s also been reported that one in five women suffer rape or attempted rape in their lifetime, (WHO, 2012). Living with the fear of being raped or experiencing rape also contributes to the increased risk of depression among women. Women often are humiliated to share their experience with anyone and often do not disclose information unless asked directly by a doctor.Men too are reluctant to share their experiences of violence as we have created a social stigma in which men are not to express such emotional feelings and so the violence goes unreported. Violence against women then, may contribute to the reason as to why women are the largest single group affected by depression. Another social cause of depression among both men and women but specifically women is low socioeconomic standing. The higher prevalence of depression among women can be associated with their socioeconomic position, stress processes and role of social support (Warrell, 2012).Reports continue to show that women that live in poverty or with a love economic status show higher rates of depression than women who live in a higher economic standing. The stress of struggling economically can often times play a big role in the emotional toll it takes on a person, specifically women. A reason why women are at a higher risk of depression and suffering long-term is that they are exposed to greater amounts of stress (Warrell, 2012). Women often have responsibilities both at work and within the home as they are often stereotyped as the ‘house-wife’, responsible for most of the duties within the home.Socioeconomic status and the struggle for women to deal with major stressors that relate contribute to the high rate of depression among women. Society has created many stereotypes around gender and how males and females should act. Men are seen as the powerful, dominant type who should have the control and the power within society. Men who show emotions and express feelings associated with the fem ale stereotypes are often looked down upon. Women are seen as the emotional, fragile beings that are emotional and as a result are inferior to men.Although we are working as a society to break down these stereotypes, they are still prevalent and we must find ways to cope with them. Looking specifically at depression, women often feel as though they are inferior to men and that they are unequal within society; this may contribute to feelings of depression. There are many ways for the issue of depression to be addressed. One of the most important ways for this issue to be addressed is for it to be talked about and have fewer stigmas attached to it. Many people view depression and mental illness as a negative thing and therefore much stigma comes attached to the diagnoses of depression.Men, who already have a hard time going to get help when they need it, are even less likely to reach out for help if they will be labeled as weak and treated differently if their condition becomes public knowledge. As mentioned above, if society would take a step back and not put so much emphasis on hegemonic masculinities and make it more socially acceptable for men to show emotion and not have negative repercussions when coming to terms with their mental illness, more men would feel comfortable speaking out about their illness and hopefully actively seek treatment.One way that this stigma is approached is how Bell Canada has created a campaign to help eliminate the stigma attached to depression and mental illness. They offer some interesting statistics that are quite troubling in regards to the problem of mental health and its funding: mental health does not receive the funding relative to the need because mental illness represents 15% of health care troubles; however, they only receive 5% of funding.Another startling statistic provided was that only one-third of Canadians who need mental health services actually receive them. (http://letstalk. bell. ca). Another initiative that has been created to help spread awareness about mental health issues is the Canadian Population Health Initiative. This initiative has seen very positive outcomes in how mental health is treated, promoted and viewed in Canadian society. Many new initiatives and policies have been created in the past 20 years to help address the issues that are faced in the public sector of mental health.Some of the positive changes that have been made include: The creation of the Mental Health Promotion Unit in 1995 to promote health public policy for mental health, in 1996 a new holistic definition of mental health was created to demonstrate that mental health is a â€Å"multi-faceted nature of health and moved beyond disease-oriented understandings† (Ottawa: CIHI, 2009) and in 2007 the creation of the Mental Health Commission of Canada that was to help people living with mental illness get treatment as well as promote positive mental health promotion across the nation (Ottawa: CIHI, 2009).B y the creation of these old and new initiatives and policies, there is more attention being given to the issue of mental health and a reduction of the stigma attached to it. Education is the best way to understand something and if the country is educated on the issues, they will be less likely to rely on old stereotypes to categorize people who suffer from mental illness. I believe that depression is a major issue present within society and we must find ways to break down the gender stereotypes in order for both males and females to feel comfortable talking about it.I believe that it is important to look at how we can address this issue as women are suffering at a higher rate than men while men are suffering in silence, without help from anyone. Depression must be viewed as an illness that is okay to talk about and okay to get help for. Depression is common in society and no one is ever alone when dealing with depression and the feelings associated with it. It is scary to think that two thirds of people suffering are not receiving any help.People suffering need not be ashamed of what they are going through and should be eager to seek the proper treatment when needed. As a society, we must break away from the gender stereotypes associated with gender and understand that depression is an illness that both men and women suffer from. We need to continue to use campaigns and initiatives to show people that they are not alone and that it is nothing to be ashamed of. Women are at a higher rate of experiencing depression as they are affected differently by social causes that are present within our society.In recent times, we have been trying to put to rest the idea that men are superior to women as every human being should be considered equal and capable of doing the same things within society. If everyone is considered as equal, it may lead to a decrease in violence against women and people of color may not feel oppressed by other members of society. If this is possi ble, women’s risk of experiencing depression may decrease and it may no longer be viewed as a women’s illness.It can be concluded that although men and women both suffer from depression and feel some of the same emotions, the way they experiencing depression differs greatly due to the social causes we see in society today. Bibliography References Canadian Institute of Health Information, Improving the Health of Canadians: Exploring Positive Mental Health (Ottawa: CIHI, 2009). Canadian Women’s Foundation, The facts about violence against women. 2012. Retrieved on November 20th, 2012 from < http://www. canadianwomen. org/facts-about-violence> Culbertson, F. (1997).Depression and Gender; an international review. American Psychology, 25-35. K. , B. B. (2012). Diagnosis and treatment rates for depression in older adults have grown overtime, with medication edging out therapy. AHRQ Research Activities, (379), 21-22. Logan, J. , Skopp, N. A. , Karch, D. , Reger, M. A. , & Gahm, G. A. (2012). Characteristics of Suicides Among US Army Active Duty Personnel in 17 US States From 2005 to 2007. American Journal Of Public Health, 102S40-4. doi:10. 2105/AJPH. 2011. 300481 Mayo Clinic Staff. (2010). Depression in women: Understanding the gender gap.Mayo Foundation for medical Education and Research, 1-3. Nolen-Hoeksema, S. , Larson, J. , Grayson, C. (1999). Explaining the gender difference in depressive symptoms. Social Psychology. 77(5): 1061-72. Payne, S. , & Doyal, L. (2010). Re-visiting gender justice in health and health care. In E. Kuhlman, and E. Annadale (Eds. ), The Palgrave handbook of gender and healthcare (pp. 21-35). Hampshire: Palgrave MacMillan. Smith, M. , & Jaffe, J. (2012). Depression in Women: Causes, Symptoms and Treatment. The Help Guide. Waller, E. 2012) Socioeconomic Position and Major Mental Disorders. Oxford University Press. Retrieved on November 19th, 2012 from: < http://epirev. oxfordjournals. org/content/26/1/53. full> Weiss e t Al. (1999). Childhood sexual abuse as a risk factor for depression in women. American Psychiatry, 816-28. World Health Organization, Mental Health: Gender and women’s mental health. 2012. Retrieved on November 20th, 2012 from: < http://www. who. int/mental_health/prevention/genderwomen/en/> Zartaloudi, A. (2011). What is men’s experience of depression? Health Science Journal, 182-187.

Depreciation Methods

Depreciation Methods Depreciation is the accounting process of allocating the cost of tangible assets to expense in a systematic and rational manner to those periods expected to benefit from the use of the asset. Factors Involved in the Depreciation Process 1. What depreciable base is to be used for the asset? 2. What is the asset’s useful life? 3. What method of cost apportionment is best for the asset? Depreciable Base for the Asset The base established for depreciation is a function of two factors: the original cost, and the salvage or disposal value.Salvage value is the estimated amount that the company will receive when it sell the asset or removes it from service. It is the amount to which the company writes down or depreciates the asset during its useful life. Example: An asset is purchased for $10,000. The company believes that it has a salvage value of $1,000. Original cost $10,000 Less: Salvage value 1,000 Depreciation base$ 9,000 Methods of Depreciation The accounti ng profession requires that the depreciation method employed be â€Å"systematic and rational. † The following are examples of depreciation methods: 1. Activity method (units of use or production) . Straight-line method 3. Decreasing charge methods (accelerated): a. Sum-of-the-years’ digits b. Declining-balance method The following information will be used to illustrate each of the above methods: Stanley Coal Mines recently purchased an additional crane for digging purposes. Cost of crane$500,000 Estimated useful life5 years Estimated salvage value$50,000 Productive life in hours30,000 hours Activity Method The activity method (also called the variable-charge or units-of-production approach) assumes that depreciation is a function of use or productivity, instead of the passage of time.A company considers the life of the asset in terms of either the output if provides (units it produces), or an input measure such as number of hours it works. The crane Stanley purchased poses no particular depreciation problem. Stanley can measure the usage (hours) relatively easily. If Stanley uses the crane for 4,000 hours the first year, the depreciation charge is: (Cost less salvage value) X hours this year Total estimated hours ($500,000 – $50,000) X 4,000 30,000 = $60,000 Straight-Line MethodThe straight-line method considers depreciation a function of time rather than a function of usage. Companies widely use this method because of its simplicity. The straight-line procedure is often the most conceptually appropriate, too. Stanley computes the depreciation charge for the crane as follows: Cost less salvage Estimated service life $500,000-$50,000 5 =$90,000 Sum-of-the-Years’-Digits The sum-of-the-years’-digits method results in a decreasing depreciation charge based on a decreasing fraction of depreciable cost (original cost less salvage value).Each fraction uses the sum of the years as a denominator (5+4+3+2+1=15). The numerator is the n umber of years of estimated life remaining as of the beginning of the year. In this method, the numerator decreases year by year, and the denominator remains constant. At the end of the useful life, the balance remaining should equal the salvage value. YearDepreciation BaseRemaining life in yearsDepreciation FractionDepreciation ExpenseBook Value, End of Year 1$450,00055/15$150,000$350,000 2$450,00044/15$120,000$230,000 3$450,00033/15$90,000$140,000 4$450,00022/15$60,000$80,000 $450,00011/15$30,000$50,000 Totals:1515/15$450,000 For assets that have a long life span, the following formula can be used to determine the denominator: n(n+1) 2 For example, if an asset has a useful life of 51 years, you would calculate the denominator: 51(51+1) 2 =1,326 YearDepreciation BaseRemaining life in yearsDepreciation FractionDepreciation ExpenseBook Value, End of Year 1$450,0005151/1,326$17,308$482,692 2$450,0005050/1,326$16,968$465,724 3$450,0004949/1,326$16,629$449,095 4$450,0004848/1,326$16,290 $432,805 5$450,0004747/1,326$15,950$416,855 Etc†¦Declining-Balance Method The declining-balance method utilizes a depreciation rate (expressed as a percentage) that is some multiple of the straight-line method. For example, the double-declining rate for a 10-year asset is 20 percent (double the straight-line rate, which is 1/10 or 10 percent). Unlike other methods, the declining-balance method does not deduct the salvage value in computing the depreciation base. For example, if Stanley chose to use the double-declining-balance method, the crane would depreciate at twice the rate of the straight-line rate.See below: YearBook Value of Asset First YearRate on Declining Balance (a)Depreciation ExpenseBalance Accumulated DepreciationBook Value, End of Year 1$500,00040%$200,000$200,000$300,000 2$300,00040%$120,000$320,000$180,000 3$180,00040%$72,000$392,000$108,000 4$108,00040%$43,200$435,000$64,800 5$64,80040%$14,800 (b)$450,000$50,000 (a)Based on twice the straight-line rate of 20% ($90,000/$450,000 = 20%; 20% X 2 = 40%) (b)Limited to $14,800 because the book value should not be less than the salvage value.

The eNotes Blog Home Is Where the Art Is The Childhood Homes of CelebratedAuthors

Home Is Where the Art Is The Childhood Homes of CelebratedAuthors Ever wondered where some of your favorite authors grew up? Last week Flavorwire investigated the childhood homes of twenty famous writers. Looking through the collection, its entertaining to imagine how each one might have spent their formative years, and how their respective neighborhoods, from the Cornish countryside to the deep South, might have influenced their writing. Certainly, from some of the stories that accompany these old buildings its plain to see that personalitiesand possibly writing stylesare formed at a young age. Below is a small sample. The full list can be found here. William Faulkners childhood home in Oxford, Mississippi, built in 1855. The writer moved here just before his fifth birthday and lived in Oxford on and off for the remainder of his life. Heavily influenced by his Southern surroundings, Faulkner spent his boyhood listening to family histories and began writing poetry in his adolescence. Hunter S. Thompsons surprisingly idyllic home in Louisville, Kentucky was far less peaceful on the inside: apparently, during a later remodel, workers found and had to scrape up a stubborn black circle in the middle of the house. After asking the neighbors it was discovered that the circle had been drawn by a young Hunter S. Thompson, who referred to it as his own portal to hell. The house in which Franz Kafka was born and spent a troubled childhood, in the Old Town Square of Prague, is now the permanent home to an exhibition in his memory.   F. Scott Fitzgerald was born in this St. Paul, Minnesota building in 1896 and lived there until the age of two. From there the Fitzgeralds moved to New York. The writers two older sisters sadly died of influenza in this house shortly before his birth. Virginia Woolfs summer home of thirteen years in St. Ives, Cornwall. She describes her childhood there briefly, saying, The pleasantest of my memories†¦ refer to our summers, all of which were passed in Cornwall There we bought the lease of Talland House: a small but roomy house, with a garden of an acre or two all up and down hill, with quaint little terraces divided by hedges of escallonia, a grape-house and kitchen-garden and a so-called ‘orchard’ beyond. Mark Twains childhood home in Hannibal, Missouri. The building is now the Mark Twain Boyhood Home Museum. Tennessee Williams ornate Southern home in Columbus, Mississippi. It seems to adequately fit Williams mother, the  archetype of the ‘Southern belle’, whose social aspirations tilted toward snobbery and whose behavior could be neurotic and hysterical. The future playwright was confined to this house for the better part of a year due to an illness. The women who surrounded him there have been said to have greatly influenced his writing and inspired many of his female characters. J.R.R. Tolkiens Fern Cottage, tucked away on the outskirts of Birmingham. I love this oneyou can just imagine the future fantasy novelist flexing his imagination in the secluded gardens of this 250 year old house.

Danny Masterson Loved on Television, Hated in Real Life Professor Ramos Blog

Danny Masterson Loved on Television, Hated in Real Life Growing up, I was obsessed with â€Å"That 70’s Show.† I was so obsessed that I remember wanting to leave school early everyday, so I could get home and watch it. My favorite character in the show was Steven Hyde, I thought everything he said on the show was hysterical. â€Å"Hyde† played the role as a funny, sarcastic teenager and seemed like a fun and loving guy in real life. He was the farthest thing from a fun, loving guy. Daniel Peter Masterson or â€Å"Danny† Masterson, is an American actor, Scientologist and Disc Jockey (a person who introduces and plays recorded popular music). Masterson landed his first role in the movie Beethoven’s Second, but we all know him as Steven Hyde on the television comedy, â€Å"That 70’s Show.† Danny also has a long history in the Church of Scientology, but most recently Masterson played a major role in the netflix show: ‘The Ranch’, playing Colt Bennett’s (Ashton Kutcherâ€℠¢s) brother Rooster Bennett. Danny was fired from the Netflix series after being accused of raping five women in the early 2000’s.   In December of last year, one of Mastersons alleged victims confronted Netflix’s executive producer, Andy Yeatman. Masterson denied any association with the woman and told her that Netflix wouldn’t believe her rape claims. The next day, Masterson was fired from Netflix. Masterson then hired lawyer Thomas Mesereau, the same lawyer Bill Cosby hired for a retrial of sexual assault charges in Pennsylvania. The news of the alleged incidents surfaced publicly in March 2017, when the Los Angeles Police Department started looking into reports of women claiming they were sexually assaulted by Masterson in the early 2000’s. Soon after he was fired, another one of his victims, Chrissie Carnell Bixler, told The Daily Beast that she believes â€Å"Netflix ought to be ashamed of their actions, We get it, You don’t believe us† and â€Å"You knew you had to fire him, but you did a bunch of reshoots so you can finish our rapist’s storyline up and give him a respectable send off† (Bixler). United Talent Agency (UTA), announced they will also no longer be working with Danny Masterson, the management company made the decision not to represent the star because of the accusations brought against him. Danny has also since been replaced on his latest hit show â€Å"The Ranch.† After being fired from â€Å"The Ranch,† Masterson released a statement saying â€Å"I am obviously very disappointed in Netflix’s decision†¦ I have never been charged with a crime, let alone convicted of one. In this Country, you are presumed innocent until proven guilty. However, in the current climate, it seems as if you are presumed guilty the moment you are accused. I understand and look forward to clearing my name once and for all.† Just because Danny has not been officially charged with a crime, there is a sufficient amount of evidence against him. Five women accusing the same person of the same horrible actions does not seem like just a coincidence and should be a very important factor to consider when determining his guiltiness. All of the women involved with accusing Masterson are Scientologists or former Scientologists. The women had reported the incidents to the Church of Scientology which intervened with the women filing police reports. The Church of Scientology wanted to cover up what Danny had done to these women so they submitted over 50 affidavits denying the women’s allegations. Danny has denied all accusations as well, but the Los Angeles Police Department has conducted an on-going investigation on the actor. The events and intriguing evidence against Masterson and the allegations brought against him provide a solid foundation that he should be found guilty. Danny has claimed that the woman who are accusing him of rape, are only making these accusations for â€Å"personal gain† on the AE television series, ‘Leah Remini: Scientology and the Aftermath’. The accusers have reportedly been involved in Scientology and they claim that the Church of Scientology pressured them to not contact authorities regarding Masterson sooner. One of the alleged victims, Bobbette Riales, said that the incidents involving Masterson occured in the middle of their six year relationship and many other times and she claims that at the time of these horrible events she was too afraid to say anything. In Scientology, reporting another Scientologist to law enforcement is considered a â€Å"suppressive act†. The church is known for attacking accusers and demanding that the members of the church take action against accusers. I think this had played a huge role in the girls waiting so long to finally speak up about what Danny had done to them . Some of the Scientology churches Masterson has been involved with have been investigated for human trafficking. All of these victims have had encounters with actress Leah Remini who is involved with the Scientology Celebrity Centre although Leah had nothing to do with the allegations. Remini used to be involved with Scientology and is now an Anti-Scientology Activist. Masterson’s first victim had apparently been drugged at an April 2003 party at Masterson’s house, another victim said Masterson got very violent with her after she had told him no multiple times, she then says she had also been drugged by Masterson. Another victim says â€Å"I said no like 50 times.† Masterson laughed over these allegations. Masterson is facing life in prison if found guilty of these charges, a person can be charged under penal code 667.61 for multiple rape charges and that means life behind bars. I hope Masterson comes to find that this is not a laughing matter and realizes what he has done to these women. Masterson’s accusers were â€Å"handled† by the Church of Scientology a fter trying to come forward about their stories. Remini has interviewed some of the women accusing Masterson on her show but was asked not to air it because of the on-going investigation against him.    You can argue both sides on this matter but with the countless claims and accusations along with the evidence against Masterson, I believe he will be found guilty of all charges he is facing and end up spending his life in prison, which he deserves. Although the Los Angeles DA is reportedly not ready to charge Masterson, there is adequate evidence against him. Masterson has not been charged with any of these crimes yet but once he goes to trial He will more than likely be found guilty. The Church of Scientology has kept these victims quiet for too long, Masterson would have been in prison already if it weren’t for the Church of Scientology trying to save his skin and cover up the horrific things he has done to these women. The truth will come out when Danny goes to trial and I believe he will finally pay for what he has done. Amy Zimmerman, â€Å"Danny Masterson’s Rape Accuesers slam Netflix over ‘The Ranch’ Return†, June 15 2018, Retreived from https://www.thedailybeast.com/danny-mastersons-rape-accusers-slam-netflix-over-the-ranch-return-you-rub-salt-in-our-wounds Stephanie Scholz, â€Å"Scientologists Taking Stand Against Discrimination†, article, Retreieved from https://www.standleague.org/bigotry-and-hate/stop-hate-dont-discriminate.html# Ryan Schwartz, TV Line, June 15 2018, Retreived from https://tvline.com/2018/06/15/danny-masterson-fired-the-ranch-rooster-bennett-leaving-explained-part-5/ Llana Kaplan, â€Å"Independent†, January 5 2018, Article, Retreived from https://www.google.com/amp/s/www.independent.co.uk/arts-entertainment/films/news/danny-masterson-rape-allegations-dropped-management-uta-a8144006.html%3famp â€Å"The Underground Bunker†, Retreived from https://tonyortega.org/2018/02/14/prosecutors-prepare-charges-carrying-life-sentence-for-danny-masterson/ Yashar Ali, â€Å"Despite Overwhelming Evidnece Against Actor Danny Masterson, Case has been Stalled†, News Article November 2 2017, Retreived from https://m.huffpost.com/us/entry/us_59fa8410e4b01b474048242a Danny Masterson Adresses Rape Charges, News article, Retreived from, https://www.tvguide.com/celebrities/danny-masterson/credits/146133/