Health and Wellness - 1967 Words

Optimal Health and Wellness Aaron-John P McDonald COM/172 February 21, 2014 Robert Eakins Optimal Health and Wellness . A better understanding about how our bodies and minds function has been better observed by scientists and brought to the attention of the general public. Research has introduced three elements of health and wellness and how nutrition and fitness as active parts of our lives. Research has also discovered ways for preventing major diseases such as cancer and diabetes. Preventing awful effects in our environment and protecting the immune system is part of action plans researchers have discovered to play an important role in improved physical health and wellness. Physical Health It is important to get enough rest†¦show more content†¦Not that this might happen anyway. In fact most people try to change in thing in their life usually find themselves giving up. This is why one should create a plan that they can achieve and give themselves a chance to achieve the plan in steps so that it will not be so hard to make it to the end of the plan Strategies for preventing each disease: cancer, diabetes, cardio-vascular disease Diabetes According to the CDC, type 1 diabetes was previously known as insulin-dependent diabetes mellitus or IDDM for short (Basics about Diabetes, 2013). Type 2 diabetes was labeled as just the opposite, non-insulin dependent diabetes mellitus or IDDM (Basics about Diabetes, 2013). Type 2 diabetes accounts for 90 – 95% of all diagnosed cases of diabetes. Diabetes can result from poor genetics, poor health choices throughout life, malnutrition, infections, or other less than common illnesses. Preventing diabetes requires healthy eating habits, maintaining a range of healthy nutrition intake. Having a regular form of physical activity will also help in preventing the onset of diabetes as well as Cardiovascular Disease. Cardio-vascular Disease Cardio-vascular disease, also referred to as CVD, refers to several conditions that affect the heart and blood vessels (Cardiovascular Disease Prevention and Control, 2013). When speaking about CVD, the CDC states the most common type of heart disease in the United States is coronary arteryShow MoreRelatedHealth Of Health And Wellness1839 Words   |  8 Pagespaper discusses health and wellness as related to activities, the scopes of health and wellness, the factors that influence health and wellness in relation to sport, and how to acquire health and wellness and its importance. So I learned in this health class is about eating healthy and eating nutrition food like chicken and white rice great organic food ect .For example Heath and wellness are key components in my life. To me, so I m talk about me first then my family and so no health issues suchRead MoreHealth and Wellness673 Words   |  3 PagesAinsley Stewart Health and Wellness Prof. Michael Wagstaff Hepatitis A What is the infectious agent (pathogen) that causes this infectious disease? Hepatitis A virus HAV is an RNA virus classified as a picornavirus. How is this infectious agent transmitted through food or water? There are a number of ways that one can get the HAV and there are; person-to-person contact; through exposure to contaminated water, ice, or shellfish harvested from sewage-contaminated water; or from fruitsRead MoreReflection On Health And Wellness905 Words   |  4 PagesPart A: Health and Wellness What health and wellness mean to me may be different than what the textbook would state health and wellness is. Health means to me the condition in which your body is, which could be poor or good health. The mind,spirit,physicality would pertain all to the state of ones body. Wellness is the consistent goal towards being in wellness meaning that one strives to be in good personal health. The book describes wellness as; â€Å" wellness is the physical-well being , emotional-wellRead MoreHealth and Wellness in the Workplace1154 Words   |  5 PagesHealth and Wellness in the Workplace Health and wellness in the workplace is crucial to business success. Healthy employees are more productive and they cost less. The quality of health is intimately connected to the quality of life. Companies that promote healthy lifestyle habits for employees to improve their health, often take the success of the company to heart and are likely to be absent less often for health related reasons. Employers are now offering a wide range of wellness initiatives;Read MoreNutrition : Health And Wellness797 Words   |  4 PagesLark Group topic: Health and Wellness In today’s session, PO learned about how drugs and alcohol can disrupt the normal functioning of the body and how better nutrition can help diminish some of these biochemical and digestive problems. PO had moderately participated in the group activities and discussion by actively asking and answering questions that address â€Å"Balanced Nutrition†. PO seemed to gain an understanding about how poor diet choices and nutritional deficiencies plays role in his recoveryRead MoreA Wellness Approach to Health1236 Words   |  5 PagesWellness Approach to Health Life expectancy in the United States is below most of the developed world and yet Americans pay the most for healthcare (CIA). The reason that Americans are so low on the list is their dependency on conventional medicine. Whereas other countries take a holistic approach to overall health and wellness, preventing diseases before they become a problem, the American system of medicine treats illnesses and the symptoms without preventing further damage. The result is anRead MoreHealth and Wellness Education841 Words   |  4 Pages*Health And* Wellness Education HWE 100 HUMAN NUTRITION 3 CREDITS Introduces basic principles of nutrition with emphasis on personal nutrition. Satisfies nutrition requirement of students entering healthcare professions. HWE 108 WEIGHT LOSS 1 CREDIT Focuses on combining a healthy diet and exercise to shed unwanted pounds and inches. The course will include online sessions that will focus on personal habits including diet that lead to weight gain and exercise session appropriateRead MoreAnalysis Of Health Of Health And Wellness Essay1128 Words   |  5 PagesAnalysis of Health Views Health is defined by Straub as, â€Å" a state of complete physical, mental, and social well-being. It involves physical as well as psychological and social well- being† (2012). The well being of an individual also includes social conditions, biological factors, and personality traits (Straub, 2012). Both health and wellness is highly looked over by individuals, this is until they understand how an illness destroys their body. However, to understand the views individualsRead MoreHealth / Wellness And Illness1551 Words   |  7 PagesHealth and wellness is a state of well-being when an individual is completely capable physically, psychologically, and socially. Everyone has a different view of what healthy means due to their age, gender, race, beliefs, and the environment they live in. Comparing Health/Wellness and Illness/Disease When comparing health and wellness to disease and illness there are various differences and some similarities. Illness and disease is when a person cannot partially or completely function mentally,Read MoreQuestions On Health And Wellness908 Words   |  4 Pagesyou asked students to share with the class to define what the words health and wellness meant. At first I didn’t know what the actual definitions for neither of the words. I always just had the idea that health was more based on what you eat, and wellness was more about the physical part, like working out and exercising. Those were my definitions of health and wellness, but I never really thought about the other dimensions of wellness, such as; emotional, intellectual, interpersonal, spiritual, and

The Merchant Of Venice A Story Of Despair And Pain

Logan Steenstra Mrs.Kleinmeyer Gifted Communication Arts II 29 April 2016 The Merchant of Comedy The Merchant of Venice, a story of despair and pain. Wait, nevermind it’s a comedy. There are too many humorous scenes for it not to be a comedy. It may not seem very funny but, in this time period this play would have been very humerous. I still think this play is a comedy because what isn’t funny about women pretending to be men, how Shylock and if you compare this play to Shakespeare’s other works you can easily see that this is a comedy. Men pretending to be women, pretending to be men. How can that not be funny? Also another character was trying to cut a pound of flesh out of someone because they couldn’t pay him back at that very moment. Shakespeare is trying to make people laugh here. Antonio and Bassanio couldn’t tell that their wives were the actually the people standing right in front of them. And to make matters worse, they lied to their husbands about getting the ring back by sleeping with the lawyer that they were pretending to be. How can this not be funny? This is all added to make the play more humorous and enjoyable for readers. Portia also Help keep Shylock from taking a pound of Antonio s flesh, and because of this choice Shylock lost everything he owned. Many people may feel bad for Shylock because he lost everything he owned for following a deal he made. But people don’t realize that Shylock is the antagonist. He is the bad guy. He isolated himselfShow MoreRelatedPride and Prejudice the Merchant of Venice2099 Words   |  9 Pagesand ‘The Merchant of Venice’. Shakespeare and Jane Austen both present strong feeling of love, revenge, hatred and friendship. They are two different types of stories, ‘Pride and Prejudice’ is a novel and ‘The Merchant of Venice’ is a play so therefore they both have different ways of presenting strong feelings but they do have some similarities. In ‘Pride and Prejudice’ strong feelings are presented by: 1. The Narrator 2. Letters 3. Dialogue Whereas in ‘The Merchant of Venice’ strong feelingsRead MoreOptimism and Pessimism in Voltaire’s Candide Essay1187 Words   |  5 Pagesthe time: Pangloss the proponent of Optimism and Martin the proponent of Pessimism. Each of the two travelers is never together with Candide, until the end, but both entice him to picture the world in one of their two philosophies. Throughout the story there is an apparent ebb and flow from Candide on how to think of the world. By the end of his journey, Candide will be presented with evidence to lead to his agreement of either Optimism or Pessimism. But I submit, Candide does not become a firm believer

Two Routes to Resilience for Harvard Business - myassignmenthelp

Question: Discuss about theTwo Routes to Resilience for Harvard Business. Answer: Introduction Companies go through shifts in the market hence there is need to change some of the aspects of the firm to prevent to collapse when the market changes occur. Most of the strategists propose modifying the various structures in the business promptly once such changes occur whereby one has to use two techniques. The first technique should be for getting the business in the right position by acclimatising the enterprises model to the shifted market. The second technique is the creation of a distinct business that will come up with creative ideas which are necessary for the businesses future growth.one of the firms that undergone a market shift is the Deseret News which started in the 1850s. The company was using the old newspaper model for over 100 years but had to change this model after going through a market shift. The firms customer at first received a paper each day at their doorstep for a monthly fee. The descent in revenue because of the market turns significantly affected the firm and brought a lot of disruptions in the business. The drop started gradually because of the competition from the websites such as the Huffington post which posted news as well as the social media platforms. The readers attention was diverted to these sites leaving the Deseret News with few customers hence causing the financial constraints. The company had to look for a way to correct this, one of the Harvard professor; Gilbert came to the company and gave them an idea on how to resolve the situation. (Gilbert, Eyring Foster, 2012)He gave the concept of digital media which they adapted and has substantially increased their revenues. The company is now firm because of the innovative idea and is still publishing its local daily newspaper as well as using the digital media, for instance, web publishing. In this paper , I will give my scenario on the companys vision in the next five years by looking at the most favourable conditions as well as the threats it may have. Best case vision Planning is a vital thing in the firm, but with the various happenings in the world, scholars say that the future is just a surprise. Some companies had plans, but the natural disasters pulled them down such as the Tsunami in 2005 thus while making plan one need to look at different scenarios. Scenarios are more than one story that guides one in showing them how the companys environment may change in the next years.one of the vision of the Deseret News is decreasing their expenses which they propose will be by reducing some of the staff workers and adapting the advancing technology. The decision may be affected by some of the environmental issues such as the currency fluctuations. Although the company is planning to maximise its profit twice in the next five years, it is vital to look at different scenarios sand come up with an informed decision on benefits they may get. The technological factors are also an environmental force that may affect this vision since the new technologies a te hard to predict as it has affected different firms. By looking at various scenarios using different companies and consulting experienced experts, they suggest that they can achieve the vision and different businesses adapted it to maximise their profits. (Konno, Nonaka, Ogilvy, 2014) Worst case vision The view of maximising profits twice in the next five years has various threats such as terrorist attacks which are prevalent in different nations today. The attacks may lead to the destruction of the company hence use of the companys profit in reconstructing the company. (Konno, Nonaka, Ogilvy, 2014) I believe that the worst case vision will not occur though there have been scenarios of such situations in the past there is need to come up with a correct strategy for security. The idea of maximising the companys profit will be achievable since one of the attempts by the CEO in 2010 where there was a 43% paperwork employee reduction worked so well. Conclusion. In conclusion for the Deseret firm to be able to maximise profits as well as prevent the effect from a threat such as terrorist attack seen in various scenarios, it has to come up with individual strategies. The plans may include having a thorough check-up before entering the companys premises as well as having the CCTV cameras all over the enterprise. The company also needs to be careful on the technology equipments that they will adopt as some may be fake hence affecting the companies productivity. References Gilbert, C., Eyring, M. and Foster, R.N., 2012. Two routes to resilience. Harvard Business Review, 90(12), pp.65-73. Konno, N., Nonaka, I. and Ogilvy, J., 2014. Scenario planning: The basics. World Futures, 70(1), pp.28-43. Whelan-Berry, K.S. and Somerville, K.A., 2010. Linking change drivers and the organizational change process: A review and synthesis. Journal of Change Management, 10(2), pp.175-193. Buchanan, D.A., 2011. Reflections: good practice, not rocket scienceunderstanding failures to change after extreme events. Journal of Change Management, 11(3), pp.273-288.

Legal and Ethical Issues in Business Drug Use and Privacy

Today, both employees and employers should adhere to legal statutes and common law that reveal specific rights and obligations of the parties concerned. Because employers and employees are bound by an employment agreement, they should learn certain rules, rights, and obligations that they have to observe and respect (August, 2004).Advertising We will write a custom essay sample on Legal and Ethical Issues in Business: Drug Use and Privacy specifically for you for only $16.05 $11/page Learn More In particular, employers should provide the corresponding payment and ensure a favorable working environment and workplace safety. What is more important is that employers should strike balance between personal life and work of employees. Thus, there is a growing tendency in reshaping corporate cultures to bring in the balance to the employed environment, which improves the organizational cultures and reduces turnover (August, 2004). However, debates on the necess ity of introducing drug testing among the employees create controversies. On the one hand, employers are not allowed to interfere with employees’ personal issues because drug use is the individual right of each person. On the other hand, employees should care about workplace safety and, in case employees takes drugs that influences their health and creates potential threat to his productivity and overall performance, the issues require much more careful consideration. Despite the necessity to consider to the privacy issues, there are specific situations when employers have the right to check their employees on drug use. The case concerns the employees taking specialized positions. For instance, the workers of the Department of Transportation, such as pilots or bus drivers, must be subject to drug testing because ignorance can cause potential threats to other employees and customers. In addition, Repa (2010) agrees with the idea to introduce â€Å"drug testing for employees w ith national security clearances, prison officers, employees at chemical weapons and nuclear power plants, and police officers† (p. 176). However, employers should mind that drug-tested employees could not be discharged in case of positive results. The issue of drug testing among the employees should define in contextual terms and, therefore, it does not often relate to the privacy issues. In this regard, employers should have a clear distinction between such cases. Particularly, Wines (2006) acknowledges that the analysis of the issues includes striking the balance between the interests of both employee and employer. Certainly, intrusion into employees’ privacy rights will not be supported by the court because it does not allow employers to gather information about employees’ drug use. Therefore, drug testing should be based on the mutual consent of the parties; more importantly, it should not violate employees’ rights.Advertising Looking for essay o n business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More References August, R. (2004). International Business Law: Text, Cases, and Readings. US: Prentice Hall. Repa, B. K. (2010). Your Rights in the Workplace. US: Nolo. Wines, W. A. (2006). Ethics, Law, and Business. New York: Routledge. This essay on Legal and Ethical Issues in Business: Drug Use and Privacy was written and submitted by user Gideon to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on Stephen King

Stephen Edwin King is one of today’s most popular and best selling writers. King combines the elements of psychological thrillers, science fiction, the paranormal, and detective themes into his stories.1 In addition to these themes, King sticks to using great and vivid detail that is set in a realistic everyday place.2 Stephen King who is mainly known for his novels, has broadened his horizons to different types of writings such as movie scripts, nonfiction, autobiographies, children’s books, and short stories. While Stephen King might be best known for his novels The Stand and It, some of his best work that has been published are his short stories such as â€Å"The Body† and â€Å"Quitters Inc†.3 King’s works are so powerful because he uses his experience and observations from his everyday life and places them into his unique stories. Stephen Edwin King was born in Portland, Maine, on September 21, 1947, at the Maine General Hospital.4 Stephen, his mother Nellie, and his adopted brother David were left to fend for themselves when Stephen’s father Donald, a Merchant Marine captain, left one day, to go the store to buy a pack of cigarettes, and never returned.5 His fathers leaving had a big indirect impact on King’s life. Stephen King recalls how his family life was altered: â€Å"After my father took off, my mother, struggled, and then landed on her feet.† My brother and I didn’t see a great deal of her over the next nine years. She worked a succession of continuous low paying jobs.†6 Stephen’s first outlooks on life were influenced by his older brother and what he figured out on his own. While young Stephen and his family moved around the North Eastern and Central United States. When he was seven years old, they moved to Stratford, Connecticut.7 Here is where King got his first exposure to horror. One evening he lis... Free Essays on Stephen King Free Essays on Stephen King Stephen Edwin King is one of today’s most popular and best selling writers. King combines the elements of psychological thrillers, science fiction, the paranormal, and detective themes into his stories.1 In addition to these themes, King sticks to using great and vivid detail that is set in a realistic everyday place.2 Stephen King who is mainly known for his novels, has broadened his horizons to different types of writings such as movie scripts, nonfiction, autobiographies, children’s books, and short stories. While Stephen King might be best known for his novels The Stand and It, some of his best work that has been published are his short stories such as â€Å"The Body† and â€Å"Quitters Inc†.3 King’s works are so powerful because he uses his experience and observations from his everyday life and places them into his unique stories. Stephen Edwin King was born in Portland, Maine, on September 21, 1947, at the Maine General Hospital.4 Stephen, his mother Nellie, and his adopted brother David were left to fend for themselves when Stephen’s father Donald, a Merchant Marine captain, left one day, to go the store to buy a pack of cigarettes, and never returned.5 His fathers leaving had a big indirect impact on King’s life. Stephen King recalls how his family life was altered: â€Å"After my father took off, my mother, struggled, and then landed on her feet.† My brother and I didn’t see a great deal of her over the next nine years. She worked a succession of continuous low paying jobs.†6 Stephen’s first outlooks on life were influenced by his older brother and what he figured out on his own. While young Stephen and his family moved around the North Eastern and Central United States. When he was seven years old, they moved to Stratford, Connecticut.7 Here is where King got his first exposure to horror. One evening he lis...

Roll of Thunder Hear My Cry Book Review and Summary

Roll of Thunder Hear My Cry Book Review and Summary Mildred Taylor’s Newbery award-winning book Roll of Thunder, Hear My Cry chronicles the inspiring story of the Logan family in Depression-era Mississippi. Based on her own family’s history with slavery, Taylor’s story about one black family’s struggle to keep their land, their independence, and their pride amid racial discrimination create a compelling and emotionally rich experience for middle-grade readers. Summary of the Story Set amid the Great Depression and the racially charged South, the story of the Logan family is told through the eyes of 9-year-old Cassie. Proud of her heritage, Cassie is familiar with the oft-told tale of how her Grandpa Logan worked to acquire his own land. An anomaly among the tenant farming black families they know, the Logan family must work doubly hard to make their tax and mortgage payments. When Mr. Granger, a wealthy white businessman and a powerful voice in the community, makes it known he wants the Logans land, he sets into motion a series of events forcing the Logans to rally other Black families in the area to boycott the local mercantile shop. In an attempt to assuage their neighbors’ fear of retaliation, the Logans use their own credit and agree to purchase the goods needed. Problems for the Logans begin when Mama loses her teaching job and the bank suddenly calls due the remaining mortgage payment. Matters get worse when Papa and Mr. Morrison, the farm hand, are involved in a skirmish that results in a broken leg for Papa rendering him unable to work. In a climactic moment born of racial tension and fear for their lives, the Logan family learns that TJ, their young neighbor, is involved in a robbery with two local white boys. In a race to protect TJ and stop a tragedy, the Logans will have to be willing to sacrifice the possessions their family has worked generations to acquire. About the Author, Mildred D. Taylor Mildred D. Taylor loved listening to her grandfather’s stories of growing up in Mississippi. Proud of her family heritage Taylor began to write stories that reflected the troubled times of growing up black in the south during the Great Depression. Wanting to tell the black history she felt was missing in school textbooks, Taylor created the Logan family a hardworking, independent, loving family who owned land. Taylor, born in Jackson, Mississippi but raised in Toledo, Ohio grew up revering her grandfather’s stories of the South. Taylor graduated from the University of Toledo and then spent time in the Peace Corps teaching English and history in Ethiopia. Later she attended the School of Journalism at the University of Colorado. Believing that American history books didn’t portray the accomplishments of black people, Taylor strove to incorporate the values and principles her own family raised her with. Taylor said that when she was a student, what was in the textbooks and what she knew from her own upbringing represented a terrible contradiction. She sought in her books about the Logan family to counteract that. Awards and Accolades 1977 John Newbery MedalAmerican Book Award Honor BookALA Notable BookNCSS-CBC Notable Childrens Trade Book in the Field of Social StudiesBoston Globe-Horn Book Award Honor Book The Logan Family Series Mildred D. Taylor’s writings about the Logan family are presented  in the order that the Logan family stories unfold. Note that despite the story order listed below, the books were not written in sequence. The Land, Book One (2001)The Well, Book Two (1995)Mississippi Bridge, Book Three (1990)Song of the Trees, Book Four, illustrated by Jerry Pinkney (1975)The Friendship, Book Five (1987)Roll of Thunder, Hear My Cry, Book Six (1976)Let the Circle Be Unbroken, Book Seven (1981)The Road to Memphis, Book Eight (1990) Review and Recommendation The best historical stories are born from unique family histories, and Mildred D. Taylor has plenty. Taking the stories passed down to her from her grandfather, Taylor has given young readers an authentic story of a southern Black family not typically represented in historical fiction. The Logans are a hardworking, intelligent, loving, and independent family. As Taylor expresses in an author interview, it was important to her that Black children understand that they have people in their history who cherished these values. These values are passed down to Cassie and her brothers who see their parents exercise restraint and wise judgment in very difficult situations. The struggle, survival, and determination to do what’s right in the face of injustice make this story inspiring. In addition, Cassie as narrator brings an element of righteous indignation to her character that will make readers applaud her and yet worry for her at the same time. While Cassie is angry and resents the subservient apologies she is forced to admit to a white girl, she’s spunky enough to find more subtle means of getting her revenge. Cassie’s comic moments upset her older brother who knows that such childish antics could lead to physical harm to their family. The Logan children quickly learn that life isn’t all about school and games as they realize they are targets of racial hatred. Although this is Taylor’s second book about the Logan family, she has gone back over the years to write more books, creating an eight volume series. If readers enjoy reading richly detailed, emotionally moving stories about the human spirit, then they’ll enjoy this award-winning, unique story about the Logan family. Because of the historical value of this story and the opportunity it provides for middle-grade readers to learn more about the consequences of racial discrimination, this book is recommended for ages 10 and up. (Penguin, 2001. ISBN: 9780803726475) More African-American History Books for Children If you are looking for excellent childrens books, both fiction and nonfiction, about African American history, some excellent titles include: by Kadir Nelson, I Have a Dream by Dr. Martin Luther King, Jr, Ruth and the Green Book by Calvin Alexander Ramsey and One Crazy Summer by Rita Garcia-Williams. Source: Penguin Author Page, Award Annals, Logan Family Series

Industrial Life Cycle Essay Example | Topics and Well Written Essays - 750 words

Industrial Life Cycle - Essay Example Industrial Life Cycle refers to the study of different stages and steps which an industry will go thorough during its entire life. When an industrialist decides to set up a new industry, he must assess each and every stage of production. This technique involves such steps which are used to ensure the economic feasibility of the industry to be set up. The life cycle of an industry can be divided into four different stages; the Start up stage, Consolidation stage, Maturity stage, and the Decline stage. Start up stage is the very first stage of the life cycle of an industry. This is the stage where the growth and development process is immensely fast. This stage could be regarded as the phase of the life of an industry where it is newly born. At this point of time the industry can be a small scale company which has limited production. This is the time when the investment involved is at its peak. The industry does not only require investment to initiate its production, but it also requir e heavy funding for the research and expertise much needed to settle down its products in the market. The Start up stage refers to that point of life of an industry where there is virtually no profit. This is the time period where the revenue generated is at the lowest of all its levels and heavy amount is spend on the development and test prototype stages of the product. Whatever profit is generated, it is reinvested in the industries development processes, preparing it for the next stages to come. Consolidation stage of an industry refers to the time when the growth is not as fast as the initial Start up stage, but still the industry is bearing fruit and keeps running faster than the economy in general. This is the stage where steps are taken to strengthen the industry and maximize the profit. It is during this stage that the break even is achieved and good profit starts to generate. This stage requires good marketing techniques in order to ensure that the product being offered is different and much better than its competitor’s products in the market. The economic factor involved in this stage primarily focuses on the marketing side, because if the product is launched successfully in the market it will ensure its good sale which will eventually raise the profit of the company. During this stage it is also required that the industry carry out researches to improve its already offered product, thus ensuring its sustainability in the market. In the Maturity stage, the growth rate is not as fast as the general economy but this is the time period when growth is not the focus; in fact cash flow and share in the market are the basic targets of the industry. This is the stage when the industry has settled and its product has made the consumer accept its worth. It might be possible that some new industries will try to steal the share of the market of the already existing industry, but it would not be easy. And with proper marketing the industry can ensure its competitiveness. A firm of an industry might pay some dividend or profit to its shareholders during this stage, as the profit is maximized. The Decline or Relative Decline is the final stage in the life of an industry. This is the stage when the growth rate becomes lower than the general economy and the industry may be substituted by a new one. This stage is comes to an industry when its research and innovations fail to face the growing challenges of the market. Thus the product becomes obsolete and

Miranda v. Arizona -what was the out come of the case and why i chose Term Paper

Miranda v. Arizona -what was the out come of the case and why i chose to report on it - Term Paper Example In short, this case succeeded in writing a new chapter in the criminal justice system in America which forced me to select this case and to write about it. A kidnapping and sexual assault occurred in Phoenix, Arizona, in March 1963. On March 13 Ernesto Miranda, 23, was arrested in his home, taken to the police station, identified by the victim, and taken into an interrogation room. Miranda was not told of his rights to counsel prior to questioning. Two hours later, investigators emerged from the room with a written confession signed by Miranda. It included a typed disclaimer, also signed by Miranda, stating that he had â€Å"full knowledge of my legal rights, understanding any statement I make maybe used against me,† and that he had knowingly waived those rights. Two weeks later at a preliminary hearing, Miranda again was denied counsel. At his trial he did have a lawyer, whose objections to the use of Miranda's signed confession as evidence were overruled. Miranda was convict ed of kidnapping and rape, and received a 20-year sentence (Miranda v. Arizona (1966)) The above case raised lot of constitutional issues. According to The Fifth Amendment to the United States Constitution, an accused or a witness has the right to protect himself from being forced to incriminate. In other words, the accused has the right to stay silent in police custody or to consult with a counsel before answering the questions of the investigating officer. In other words The Fifth Amendment to the United States Constitution gives a privilege against self-incrimination to the suspect or accused. Earlier, prior to this case, the investigating officers in United States were using all types of physical and psychological tortures to force the accused to accept the crime. They used circumstantial evidences to arrest the suspected people when a crime occurs. However, circumstantial evidences need not be hundred percent correct in all criminal cases. It is quite possible that a smart crim inal can commit crimes and mislead the investigating officers towards innocent people with the help of created evidences. If the police officer was not smart enough, he will take those circumstantial evidences or evidences collected from the spot seriously and arrest the innocent person. If that person was unaware of his rights in police custody, he may confess the crime in order to escape from the brutal interrogation methods of police. Thus, it is quite possible that an innocent may be punished by the court. According to the criminal justice system in America, not even a single innocent person should be punished even if thousands of criminals escaped from punishment. In other words, the criminal justice system urges the investigating officers to thinks twice or thrice before arresting person for a criminal activity. An accused has been given the right to consult with a lawyer before answering the questions of an investigating officer. It is quite possible that a smart investigatin g officer may ask misleading questions to the accused and force the accused to accept the crime. The investigating officer may have better knowledge about the criminal procedures than the accused and he can utilize that knowledge effectively to make an innocent person, a criminal. In order to avoid such

Case Study on Chilli Processing Plant Essay Example for Free

Case Study on Chilli Processing Plant Essay In Nimad area there is a place Bedia which comes in Khargaun district, there is an SHG which runs by the Mr. Jain. They runs a chilly processing plant where they purchase the red dry chilly from market and sometimes direct from farmer and produce red chilly powder. They sell this powder to Vindhya Valley Company (semi government body) and sometimes in local markets. When we talked to Mr. jain about the processing plant that we have some SHG groups of horticulture, where we includes chilly crop in our project and wanted to set up a chilly processing plant, Then he told us about to the all the parameters of chilly processing plants. Main requirements: (1) Pulverizer machine: This is the main machine of plant which is use for crushing of red dry chilly. Basically this machine is a combination of two different size and shape of pulverizer, where at first in first pulverizer we put down our raw material (red dry chilly) then it breaks into small pieces and these small pieces automatically goes into second pulverizer where second pulverizer crush that small pieces into powder. (2) Filter machine: This machine is basically used for raw material, where atfirst we put raw material on machine then it separates the unwanted particles of raw materials. (3) Mixer machine: It is basically used for mixing the oil in raw material, here we generally use food oil for mixing. Where we put down the fix quantity of oil and raw material in machine and it will mix automatically both items correctly. (4) Infrastructure: We needs at least 500 sq/meter of single hall for this whole set up where we can establish these all three machines at ideal difference. (5) Manpower: For this plant we needs at least 10 to 12 man who can operate the machines. (6) Electricity connection: Since pulverizer machine has two deferent’s power motor one motor of 12.50 horse powers and second motor of 15 horse powers. And also filter and mixing machine has individual motor. Here this is the pictures of cone pulverizer and macro pulverizer. Main cost parameters: At first we talk about the machinery cost where main machine pulverizer’s cost would be 225,000/-rs for (400kg / per day capacity), and the whole machinery set up would be around 5 to 6 lacks rupees and also sometimes it will be vary from company to company. Electricity bill would be around 8 to 10 thousand rupees. Manpower cost would be 36000/- to 43200/- rupees on monthly basis, where we will give their 120/-rs at daily basis. Manpower cost can vary from no. of working days or if we appoint man at monthly basis. Raw material or input parameters: As we know that pulverizer machine has 400kg / per day capacity,so we have to plan for sufficient raw material on capacity basis. Generally we purchases raw materials from local markets or mandi, but it will be costly comparably purchasing of direct farmer because farmer at first sell his chilly in local market or mandi then we purchases from there so here they will give this material in high rates to us because they added their cost on this material. So it would be better for us if we direct purchase from farmers. Since raw material cost will direct affect our production cost, so we have to focus on our backward linkages. Sometimes because of lack of raw material plant can be in shut down condition while on other side we are paying regularly our expenses like electricity bill, labor payment etc. If we talk about the payment mechanism at this stage it can be either cash basis or credit basis. Where if we are purchasing direct from farmers generally we have to pay him at a time or after some days, while if we are purchasing from markets or mandi. Then payment period extension can be possible for days or months. Final product marketing or output parameters: This is the important part of processing plant which will be directly affect our profit factor. Here at first we should have plan to direct marketing because it will ensure us that this particular quantity of our final product will have to sell, according to that we can decrease our risk factor otherwise we can’t depend on retail market. Here other important factor is transporting cost. It also affects our selling price, so we should have already plan to our direct marketing on distance basis. Sometimes big company wants more products in that condition it would be negotiable. Sometimes company does agreements of final product purchasing where agreements can be on quantity basis or timely basis (like different quantity on different month), so it will be also profitable for us that for particular period we are ensure that this much our final product will sell, according to that we can manage our production cost. There are two different options for final product marketing. (1) First one is that if you have good relation in local markets and ensure about personal sufficient selling of final product through local market or dealers, which can be a good deal for you here you can manage your selling price in terms of transportation cost. (2) Second one is that if you have good agreements from big company on quantity basis or timely basis at suitable price, then here you can compromise with your transportation cost because here also you are ensure that this much our final product will definitely sell at good price. Here this is the picture of red chilly processing plant. Reference: -Vardhaman SHG group Place– Bedia, dist. Khargaun (Nimad area)

There Should Have Been a Warning :: essays research papers

Tsunamis are rare in the Indian Ocean, which has no system for detecting then and alerting those in danger. Scientists do not have the equipment to tell when an earthquake has created a tsunami. The first notice of the earthquake that anyone at the Pacific Tsunami Center received was a computer-generated image set off by seismic sensors at 2:59 p.m. on Saturday. Hawaii has warning sirens, and the weather radio network of oceanographic administration to carry tsunami warnings. Any country that has experienced a tsunami recently or that may be hit by one need some kind of warning system to protect their people.   Ã‚  Ã‚  Ã‚  Ã‚  Although Sri Lanka is not part of the Pacific tsunami warning system, some officials at the Hawaii station were informed that a tsunami could be developing. The officials then sent a message to Sarath Weerawatnakula, the director of Sri Lanka’s Geological Survey and Mines Bureau. Weerawarnakula said that his organization received an alert from â€Å"international bodies† about the quake. He also stated that it took time to decipher the meaning of the message, and then it was too late to get out a signal. He said that sometimes warnings could be made, but not this time. There is no reason why someone could warn for one tsunami, but not the next one. Even if the signal is late, at least some people will be able to get away. The citizens of Sri Lanka have the right to know that a tsunami is coming; the officials should not hold this information from them.   Ã‚  Ã‚  Ã‚  Ã‚  A summit has not decided to create a tsunami early warning system for the Indian Ocean. The high-tech equipment could detect tsunamis that are still miles out at sea. The system works in a simple way. A pressure sensor sits on the bottom of the ocean and measures the weight of the water above it. If a tsunami passes overhead, the pressure increases and the sensor sends a signal to a buoy that is sitting on the sea surface. The buoy then sends a signal to a satellite, which alerts a manned early warning center. Official then send out a warning to various countries that are in danger.

Dmi Field Service Case

Synopsis/purpose Field Service Divisions are important parts of organizations operating in manufacturing industries. As technology becomes more and more involved in the production process and the after sales services, it is crucial for companies to develop their Field Service business processes. In the DMI Field Service Case, the company has troubles meeting the customer demands in a timely manner. The quality of the service remains as an important task to improve for the DMI Company and we will be analyzing the issues related with the reengineering process of the FSD. . DMI should measure field service performance because the process needs a level of consistency. Even though every service call may be different, the processes that are not variable need to be controlled on a consistent level. Performance should be measured by customer feedback, number of service calls per day, and response time. 6. The division needs to make a process map to create a value stream and ensure that each step on the process there is value being added.If there is not value being added then that process needs to be cut. A process map will also show inefficiencies of the process as a whole. 7. This organization can become more of a learning organization if they were able to develop a team strictly made for continuous improvement. If this whole process seems to have all these inefficiencies then I believe it would be very worth is to create a continuous improvement team to exploit all these problems and create solutions and figure out the right path for their process map. 8.New Technologies – DMI should be able to open their horizons with some new technology especially because it’s management consists of mostly engineers. They need to be more proficient in technology management to gain trust and loyalty to customers. Call taker system – DMI’s service center receives an average of 3,500 calls per day. About 2,000 of those calls are related to emergency mainten ance. All of the calls are taken by approximately 40 call takers who earn â€Å" modest† wages and work staggered shifts to cover the workday for both oasts. This is causing low efficient rating and many people being put on hold. If they were to implement a customer code in the service center they would be much more efficient and timely with the calls. They could also hire more â€Å"call takers†. Dispatching center- There is an obvious lack of communication between the dispatchers and the techs. This migh be because there are 24 dispatchers in only 5 regional dispatch centers. Bringing these dispatch centers together could help communication and reduce delays.Performance Measurement – There system seems to be flawed due to the fact that they base their performance on target response time. This is a flaw because service tech may only go on 1 field work a day which doesn’t correctly show performance throughout the whole organization. Communication between the call centers and the techs are also no good because sometimes they don’t even call because they think they will have to wait on hold. So a new measurement system is definitely in need.

Research approach Essay

This chapter will present the research approach, chosen research method, sampling selection, materials, procedure, and method of data analysis of the current research. The present study adopts a quantitative approach through the use of surveys. It also is empirical and deductive, in the sense that it has gone through primary data gathering before making conclusions about the subject at hand (Sekaran 2000). Moreover, the study is also descriptive-correlational in nature. By descriptive, it has ascertained the levels of importance and actual performance of Body Shop along these factors which affect the buying choice of cosmetics among young females in the United Kingdom. It is likewise correlational in nature because it has aimed to establish if there are significant relationships among patronage of Body Shop because its products are environmentally friendly; belief that Body Shop is a socially responsible company; general patronage of products and companies that espouse care for the environment; and overall satisfaction of Body Shop Products The study made use of survey research to be able to gather primary data. A survey is beneficial for several reasons. First, it is able to gather a representative measure of a trait or characteristic, given a well-sampled group of respondents (Bryman 1992). Surveys are an effective means of data gathering given the constraints on finances and time. They are capable of describing charateristics of the sample of respondents who have accomplished it, and allow generalisations about the sample from which they were culled. Moreover, it is also effectual in gaining insights about the individual perceptions or assessments of the respondents on a given set of questions or statements. These lend themselves to statistical analysis (Bryman 1992; Malhotra & Birks 1999). Telephone surveys were used. Ritchie & Goeldner (1994), a telephone survey is carried out where respondents answer through the telephone as medium in contrast with personal administration. He further asserts that this medium even has advantages as opposed to personal survey deployment. They permit contact with individuals who are difficult to reach and may even make respondents more comfortable and candid with answering the questions. Moreover, it obviously allows savings in both time and cost. However, when not conducted effectively, it may come out as too impersonal and the researcher will also not see the body language of the respondent, which may sometimes be important. Information may be for straightforward questions only and may not be effective for highly sensitive research topics (Ritchie & Goeldner 1994). In the current research a survey was deployed to be able to ascertain the perceptions of the female respondents on factors that affect their purchase choice of cosmetics. These perceptions came in the form of the degree of importance attached to these factors and the actual performance of Body Shop on the same factors. There were also general statements that have to do with environmentalism, patronage of CSR-centric companies and overall satisfaction with a cosmetic product. 3. 1 Sampling Selection There was a total of 150 female respondents who participated in the study. This sample size was deemed adequate for the purposes of the study. However, to be able to qualify as respondent, the following inclusion criteria have to be met: The respondent should 1) be female; 2) have purchased a Body Shop product within the last 12 months; 3) be willing to participate in a telephone survey for 10 minutes. Thus, the researcher made use of purposive sampling (Salkind 2000). The researcher began only with 20 acquaintances who have then given referrals to be able to complete the sample size. This size will allow the use and computation of powerful parametric stastics. 3. 2 Materials The instrument that was used for the current research was self-constructed. The researcher went about designing the questions after an extensive review of related literature. From these were gathered insights on the factors which affect cosmetic purchase. After the initial design, the researcher showed the questionnaire to a subject matter expert to ascertain both face validity and content validity. Face validity suggests that the instrtument ‘looks’ valid, while content validity ensures that it measures what it intends to measure (Chisnall 1997). The evential aim for the instrument is to be able to provide a detailed way of presenting the questions while not incurring survey fatigue. Moreover, the researcher was careful about including only questions which were pertinent to the construct being measured, or they will be regarded as irrelevant (Oppenheim, 1992). This also suggests that the questions must allow the researcher to address all the objectives put forth in the research (Ghauri et al 2002). The questionnaire may either be sent through email or anwered personally by the respondents or through phone. In this case, the researcher opted to do telephone interviews, while marking the responses on the survey sheet. She has read each question loudly and asked the respondent to verbally express her rating on the statement. Questionnaires either describe or measure individual/group characteristics such as values, attitudes, opinions, etc. and contain four types of questions: demographics, behaviour, knowledge and attitude. Finally, they can be classified according to the type of response required, or the type of questionnaire administered (Chisnall, 1997). The first part of the questionnaire inquired about their gender and age, and whether they have purchased a Body Shop product in the past 12 months. The next two portions of the study inquired about the degree of importance they placed on the following factors:qality of the products; having a globally renowned brand name; competitive price of the product; tendiness or fashion sense represented by the product; the degree to which the product is environment-friendly; the customer service of the store personnel; the variety of product offerings in the store; the convenience of going to the store location; the sales promotions used for the product; recommendations or positive feedback I garner from my friends, family and acquaintances; media advertisements of the product; information on the product’s label; atractiveness of the packaging; the degree to which the product espouses â€Å"natural† rather than artificial; and the values espoused by the company who sells the product. These were all answered by ticking the box of their response (or expressing it directly in the case of a phone interview) within a 5-point Likert scale, ranging from strongly agree to strongly disagree. The last part of the survey presents the following statements, which also requires them to indicate their level of agreement on the same 5-point Likert scale: I patronise Body Shop because its products are environmentally friendly. I believe Body Shop is a socially responsible company. I generally patronise products and companies that espouse care for the environment. Your overall satisfaction of Body Shop Products Once approved as face and content valid, the researcher went about with the pilot testing of the questionnaire. This ensured that the questions were easily understandable and do not cause confusion. This required 5 respondents, from which no major changes were made on the instrument. 3. 3 Procedure The research entailed the gathering of both secondary and primary data. Secondary data came in the form of books, journals, and online sources which the researcher consulted to be able to draft Chapter 2 of the paper. Primary data, on the other and, entails the gathering of first-hand data through observations, surveys, interviews, and the like (Bryman 1992). To be able to gather primary data for the study, the researcher designed a questionnaire. The latter are usually the most feasible means of encompassing a large number of individuals that allows for valid and generalisable statistical results. With a well-designed instrument that is both reliable and valid, much substantive conclusions may be drawn. This is precisely the reason why the researcher has used this method in gathering primary data for the current research (Chisnall, 1997). After the design of the survey instrument, the researcher went about with the pilot study, which allowed him to check on the clarity of the questions (Chisnall 1997), through the suggestions of the 5 respondents who undertook it. They were requested to listen carefully to, answer the questions, and comment freely about each one. Moreover, this phase also allowed the researcher to estimate that each telephone interview will not last more than 10 minutes. The survey proper then followed, entailing gathering the respondents for the sample. This meant contacting acquaintances who were patrons of Body Shop and enlisting them onto the sample if they met the inclusion criteria (these are further discussed in the sampling section). Their responses were collated and statistically analysed. Substantive conclusions were drawn from the statistical results.

Technology and Writing

Technology and Writing Technological advancement has led to great impact on writing. Like in other areas, advancement in technology has influenced the way people write both positively and negatively. Writing emails, chatting using social networking websites and writing short text massages have become day to day activities.Advertising We will write a custom essay sample on Technology and Writing specifically for you for only $16.05 $11/page Learn More Today computer has become the basic tool for writing. Instead of using pen and paper or typesetting, today people prefer to type their work using word processors. Word processors are the technology that has great influence on my writing process. I prefer to use word processor software when writing instead of conventional ways. In the paper, I report impact of word processors on my writing process. Using word processors has transformed my writing to a higher level. When using traditional pen and paper, I had to care more on mechanics o f writing than communicating my message. I paid undue attention to hand writing, spelling, sentence structure and other basic mechanics. By using word processors, I am able to concentrate more on writing rather than caring about my hand writing or trying to check up spelling in a dictionary. Word processors have allowed me to write at ease and improve on my critical thinking and writing. Before embracing word processors, writing seemed very complex. Before producing a final piece of writing, I had to go through many tedious steps including making an outline, writing a draft, editing and recopying the final draft. Using word processors has not only helped me to overcome mechanical difficulties in writing but also improve my attitude towards writing. Word processors have many advantages over conventional pen and paper or typesetting. The main advantage of using word processors is ability to edit work without having to recopy. Word processors make it easy to edit, enabling one to corre ct mistakes, add or remove ideas without having to rewrite a piece of work. Ability to rewrite my work without having to recopy motivates me to revise my work and therefore improve my writing skills. Unlike when using conventional ways, using word processor allows me to write quickly. Word processors have inbuilt support that make writing and editing to be considerably fast. Because of support provided by word processors, I do not worry much about style when using them but instead concentrate on communicating my message. Good writing is a process that can take many years to achieve. Practice and learning through mistakes are important to writing. Using word processors makes writing enjoyable to me and motivate me to practice the skill. Using word processors, I can retrieve pieces of writing written in the past and try to improve on them.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More In ad dition to revisiting my work, work processors makes it possible to share my work with other people who can advice me on how to improve. In spite of many positive contributions of word processor to my writing, they have shortfalls. Sometimes I am not able to spot my mistakes in writing when using word processors. In addition, dependence on some tools in word processor such as spelling checker inhibits ability to do so without help. Technology significantly influences writing. Word processors are the technology that has great influence on my writing process. Using word processors enables me to concentrate on communicating my message rather than worry about mechanical difficulties. Using the technology I can edit or improve my work much easily than in conventional ways. Technology has become part of our life and adopting technology in writing is in order.

French Expressions Using Tenir

French Expressions Using Tenir The French verb tenir literally means to hold, keep, or grasp and is also used in many idiomatic expressions. Learn how to keep in mind, have on good authority, keep an eye on someone, and more with this list of expressions with tenir. Examples of Expressions With Tenir tenir infinitive- to be anxious totenir ce que subjunctive- to be anxious thattenir quelque chose- to cherish somethingtenir bon- to hold ones groundtenir compagnie quelquun- to keep someone companytenir compte de- to keep in mind, to take into accounttenir debout (figuratively)- to hold watertenir de bonne source- to have on good authoritytenir de quelquun- to take after someonetenir le bon bout- to be on the right tracktenir le coup- to hold out, to make it throughtenir rigueur quelquun de ne pas- to hold it against someone for nottenir quelquun loeil- to keep an eye on someonetenir quelquun/quelque chose pour- to regard someone/something asen tenir pour quelquun- to fancy/have a crush on someoneil tient que- it depends onQu cela ne tienne.- Thats no problem.tenez votre gauche/droite- to keep to the left/rightTiens !- Hey there! or Take this.se tenir adjective- to behavese tenir quelque chose- to hold onto somethingse tenir au courant de quelque chose- to keep informed ab out something se tenir les cà ´tes- to split ones sides laughingUn tiens vaut mieux que deux tu lauras.- A bird in the hand is worth two in the bush.

Intrime Report-E-cigarette Essay Example | Topics and Well Written Essays - 1500 words

Intrime Report-E-cigarette - Essay Example Thereafter a conclusion is drawn. This literature survey examines the issues of electronic cigarette. It begins with a definition of electronic cigarette. The similarity between this type of cigarette and the conventional one is also critically examined and reviewed here and the difference brought out clearly. The benefits, if any and the health risks of this cigarette are also looked at in this survey. Furthermore, a brief history, components and legal aspects of this type of cigarette are well examined. Electronic cigarette, also known as a vapor cigarette can be defined as an electrical inhaler which is normally known to vaporize a polyethylene glycol or glycerin, a liquid solution, into a mist known as aerosol. This combination is familiar with the stimulation of tobacco smoking. Electronic cigarette has a similarity with the conventional cigarette in its physical form. The design is actually similar to that of the conventional cigarette (Gilbert Ross, 2012, p.98). Besides, the amount of nicotine that is released is also almost equal to that which is released by the conventional cigarette. The only difference comes in the type of inhalation. While in e-cigarette, the inhalation is electrified, the conventional cigarette is manually inhaled. The origin of e-cigarette can be traced back to 1963 when one Herbart Gilbert patented an idea which resulted to a device that was referred to as a smokeless non tobacco cigarette. This effectively eliminated and replaced the burning of tobacco and paper with heated, flavored and moist air. This device was capable of heating the solution of nicotine and as a result produced steam. This individual was approached by several companies. Unfortunately his device was never commercialized and so by 1967, the idea was thrown into the dustbin of history. In 2000, Hon Lik, a Chines pharmacist, invented the idea of utilizing piezoelectric ultrasound to aid in vaporization of a pressurized liquid jet

Litercy Criticisms on How The People In A Street Car Named Desire Research Paper

Litercy Criticisms on How The People In A Street Car Named Desire represent those of tennessee williams life - Research Paper Example Meaning of Streetcar Named Desire The play â€Å"Streetcar Named Desire† was written after William’s first success of â€Å"The Glass Menagerie† and was known to develop with his own cliche statement which he called a ‘streetcar named success.’ This was based on his early achievements as a playwright and with the inability to move in the correct direction with his next plays. The confusion which came from this success was one which was based on the ability to indulge in life while not carrying a sense of direction about future prospects. The result was William’s moving into a controversial lifestyle where he was able to indulge in drinking, fine dining and gambling (Torres, 162). The conflicts which were faced then combined with the understanding that William’s had of himself which led from fame to a self – destructive attitude. The overall plot line and the different actions which take place, as well as the main theme of the pla y, all show this specific attitude and the way in which William’s is reflecting about his life at this particular time (Bloom, 11). The writing of this specific book was also based on the philosophies and interpretations which William’s had during this time. He created a looking glass of his own life and how he had struggled then instantly broken through into success. This left him with the need to re-examine relationships, morality and the conflicts which occurred either in his own life or in general. The idea which he began to move around was to find the ideal of what was good. â€Å"Then what is good? The obsessive interest in human affairs, plus a certain amount of compassion and moral conviction, that first made the experience of living something that must be translated into pigment or music or bodily movement† (Williams, 22). The philosophy which William’s fell back on at this time then led him to delve into his personal relationships, specifically with his sister, and to re-examine the interest of his personal affairs and the way in which he believed he had interacted with them. It was this specific component that led to the questioning of his character and the reflection of this in his next play (Thompson, 47). Direct Relationships to Characters The different characters used throughout â€Å"A Streetcar Named Desire† are recorded as having a direct association with William’s life. The characters in the play are known to be representative of the family that William’s had, specifically in reference to Blanche, who is found to go through several brutal relationships and end up in a mental hospital. Blanche is known to be directly linked to William’s sister, Rose, who struggled with mental health for several years and later became incapacitated after a lobotomy. The problem and crisis which William’s associates with is reflective of watching his sister go through the victimization and with the concept of explaining the complexities, emotional conflicts and the deeply rooted problems of the mental health which he sees through his sister. Each of these become associated with Blanche and the struggles noted throughout the play with her mental health and relationships with others (Vlasopolos, 322). The character of Blanche is the main focus which William’

Women in the Zimbabwean Liberation Struggle A brief history of Essay

Women in the Zimbabwean Liberation Struggle A brief history of zimbabwe, status of women in precolonialism in zimbabwe, nature of colonialism in zimbabwe, the - Essay Example The Portuguese were then overpowered by the consolidation of several states called Shona that led to emergence of Rozwi empire covering most of the present Zimbabwe. This state of peaceful coexistence of native kingdoms lasted for the next two centuries. By the middle of 19th century Rozwi empire fell due to the entry of British South Africa company to whom rights for mining of gold were given by the Ndebele rulers in 1888 by way of treaty. The treaty later paved way for aggressors from Europe mostly British who fought with the Ndebele kingdom and established colonies there. (Zimbabwe History) Colonization was started in 1890 by the English settlers led by founder Cecil John Rhodes. Thus Rhodesia was named after its founder. The English thought they were the first race in the world and hence assumed wherever they settled, it was for the benefit of the human race. (Nyangoni) With this feeling of supremacy over the rest of the human race, English started colonies in other parts of the world and dominated the local race. Thus native Africans in Rhodesia were not allowed to participate in an all-white Government. The whites alone assumed right to vote and the land laws they passed prevented native Africans' presence in many public places reserved exclusively for the whites. The ordinances they passed left native Africans with lands just for sustenance. About 6000 whites occupied half of the fertile and otherwise potential lands, leaving the worst lands for 600,000 native African farmers.(Chung P 211) This state of affairs lasted till 1979 characterized by domination of white minority over the native population who were denied rights to their own lands. Ever since the colony started, there had been civil unrest among the natives of Rhodesia who first initiated revolution demanding changes in the imperial constitution which would facilitate equal job opportunities and participation in Government. But by 1960, situation radically changed with nationalism gaining momentum requiring to overthrow the minority white rule. In the process, National Democratic Party (NDP) was started by native Africans with the ultimate aim of Pan African rule in due course. The party activists evoked violence against the minority rulers to attract the attention of England for its intervention and help handing over of power to the locals. (Gann, p 42) The minority rulers retaliated by banning the NDP in 1961. Then came a newly formed party in 1962 led by Joshua Nkomo under the name of Zimbabwe African People's Union (ZAPU) through reconstitution of the NDP. The ZAPU wanted to bri ng one-man-one vote rule, unite all Africans against imperialism and colonialism, eliminate all forms of oppression of its local Africans, and to establish a new order of African tradition. ZAPU members also believed force by violence and bloodshed was the only solution. Hence looking at ZAPU's objectives, the minority Government banned it also. ZAPU members went

Scan Of The Airline Industry For Flydubai Tourism Essay

Scan Of The Airline Industry For Flydubai Tourism Essay Dubai is considered one of the most important trading hubs in the Middle East region. Its rapid growth in its major infrastructure elements had attracted many multinational companies across the world to open their regional offices in the city. This had its positive effects on Dubai economical growth as it became a golden gate for regional Middle East businessmen to trade with other international companies. As a result of this, the need for a low cost airline that provides its services for business men within the region had increased. The city experience with the airline industry is not new as it is the home city of Fly Emirates, which is considered one of the best airlines in the region. This industry had its great effect on Dubai economical growth in the past 20 years and will have its strong impact in shaping the emirate future. In March 2008, the second low cost airline was lunched under the name of Flydubai and started its operations in Dubai International Airport Terminal 2 in J une 2009. (For more information on Flydubai and its operations, please refer to Appendix 1). We have defined our relevant market for Flydubai as a low cost carrier (LCC) within the product form level. Being positioned as a low cost national airline carrier, its facing a high competition from other national airlines which force the relevant market to be within the product form. (For more information on the relevant market please refer to appendix 2). This paper will focus on presenting an environmental scan of the airline industry within the Middle East region during the time frame of 3 years (2009-2012). In order to do so, we will identify the significant trends and their consequent implications on Flydubai relevant market. This report will include an in depth review of the macro, micro analysis and its implications of Flydubai relevant market in the next three years. Body: In identifying the major key trends in the macro environment of Flydubai, we have addressed several issues that include the political, social and economical trends. Flydubai was established by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Prime Minister and Vice-President, and Ruler of Dubai orders in march 2008 and started its operation in its first flight to Lebanon on June 1st 2009.Being fully owned by Dubai government and enjoy the full facilities offered in terminal 2 at Dubai International Airport, the company is having a competitive advantage compared to its rivals in the market as it enjoy the full government support and airport services. Furthermore, the current government trend in the labor force is towards emiratization and protecting labors rights. Being a part of the Fly Emirates Group, the organization will face no problem in emiratization as it will follow Fly Emirates emiratization strategy. The major challenge that Flydubai will face is being able to offer high paid jobs and reduce its operational costs as it is considered a low cost airline company. Living in the current financial crises era, Flydubai was established in one of the most difficult time the country economy had faced in the last 25 years. Falling oil prices, cooling real estate and construction markets, together with a slowdown in the tourism sector, especially in Dubai, means the UAE is expected to post low or possibly negative GDP growth in 2009, according to analysts (Arabian Business, 2009). This information may be considered negative to many airline companies but it may be positive to a low cost airline like Flydubai as people are now focusing more in reducing their expenses as the incomes are reduced. This means their tendency of consumers focusing more on prices is increasing. Furthermore, consumer behavior is changing towards low cost airlines especially in the Middle East region as consumers are persuaded by low prices and a better service offered by low cost airlines. According to a study done by Arabian Business website, it was found that 83 percent of the respondents would switch their preferred airline carrier, for a cheaper price, while 17.6 percent believed they would consider alternatives and trade off between the discount and lost air miles. It can thus be inferred that pricing plays a significant role in consumer behaviour and the decision making process especially in the current economic downturn era (Glass, 2008). According to Dubai department of Tourism and commerce marketing 3.85 million tourists had visited the emirate in the first half of 2009, a five percent increase on the same period of 2008. This figure strongly shows the current tourism industry market and how attractive it became even though of the current economical downturn. Other figures expect that the number of tourists will fall compared to 2008 figures but most figures have stated that there will be a positive growth in 2010. This figure shows that Flydubai will see a future growth rates in the coming 3 years as terrorism sector restore its high figures after overcoming the current downturn. As observed by Andrew Cowen, CEO of SAMA Airlines, the market is shifting from the traditional major airlines business travel towards low cost carriers for trips within the GCC. Business travelers are changing their perception of low cost carriers, supported by the current economic downturn and the increase number of foreign businesses within GCC countries entering the UAE. This shows a trend of an increasing demand for low cost carriers in the next three years (High time for low cost carriers, 2008). (For in depth information on the analysis of the macro environment of the airline industry please refer to Appendix 3) In identifying the major key trends in the micro environment the following aspects that includes, Customers, Employees, media, shareholders, competitors and suppliers. Customers who are price conscious are concerned with low cost airlines. Flydubai has focused on pricing strategy and flexibility because these two factors play a big role in determining the customers decision process on which airlines they choose to travel with. Moreover, the number of tourist from around the world including the region will grow more than 40% in the next 3 years in Dubai (www.realtyna.com). This shows that there will be increased number of customers who will use Flydubai airlines within the next three years due its successful use of pricing strategy and flexibility. The Employees of Flydubai have good experiences and they were carefully selected from twelve different nationalities. According to Kenneth Gile, chief operating officer of Flydubai said: We are extremely pleased with the talent of the pilots we have on board. On average, they each have more than 4,000 hours serving as captain in similar aircraft and a total experience of more than 8,000 flying hours this is impressive by any standard (Sambidge, 2009). Flydubai is fully owned by the government of Dubai and its considered as a part of its mother company the Emirates Group. The main strategy that Flydubai is willing to use for their marketing strategy is through word of mouth (buzz). This is because Flydubai is a low cost airline; they tend to set low budgets for their advertisements to keep their prices low. The direct competitors of Flydubai are Air Arabia and Al Jazeerah airlines because these two airlines are also low cost airlines in the same country as Flydubai. However, the major competitor of Flydubai is Air Arabia because, first of all, they are the first to claim about low cost airlines in the Middle East region. Moreover, they hold the highest market share in the relevant market as identified before. Our market share comparing to those two carries are low because Flydubai just recently launched to the market. But, within the next three years we expect rapid growth in the market share because Dubai is a destination for tourists. The major indirect competitor is Fly Emirates which stands as the leader in airline industry in the relevant market and it will keep its performance in the next three years. The second indirect competitor is Etihad Airlines which is growing fast because of the unlimited support from Abu Dhabi government. In addition, those airline carriers make low price offers for the same destination that we have flight lines to. The supplier of Flydubai is Boeing. Flydubai announced an order of 50 next generation 737 aircraft from Boeing. Sheikh Ahmed bin Saeed al Maktoum said: The Boeing Next-Generation 737 is ideally suited to our mission to bring some two billion regional inhabitants affordable, efficient and flexible travel options to and from Dubai.(For more information on the micro environment analysis, please refer to Appendix 4). Implications: Primary demand: Low cost airlines are focusing on customers who are price conscious. The number of customers using the LCC airlines is increasing and it will continue growing in the next three years (www.gulf-daily-news.com). This is because, first of all, the percentage of tourists will increase by 40% within the next three years which shows that the market share of LCC will increase as well. Secondly, because of the economic condition, many people tend to save money and spend it on low cost airlines to travel more to the desired destinations. Users of Low cost airlines contain all different ages and nationalities. Moreover, cost is one of the main factors that affect customers ability to buy. The costs of these carriers are low and will continue to remain low in the next three years. This will increase customers ability and willingness to buy. Selective demand We can define the consumer decision making process as an extensive problem solving level, where they are introduced to a complete new brand with low brand knowledge. So, Flydubai should infusive more on their brand identity through the media and other communication types in order to enrich consumers knowledge. Once Flydubai had increased the level of consumer knowledge, we expect huge increase in market share in the next three years because the decision making process is going to shift from extensive problem solving to routine which is low information search about the company. Therefore, we expect major change within the next three year upon the factors we mentioned above. Segmentation: As for segmentation we expect to see a rise in the population of the UAE in the following 3 years. According to the electronic portal of Gulf News the population of UAE is approaching six million as of now and it is expected to escalate even further by the end of this year. An increase in construction in the coming years requires more labor to be imported from foreign countries, thus increasing the number of potential customers (low income and middle-class lifestyles) who might want to use our services. Moreover, economic boom can also be a factor for businessmen to travel to and from Dubai more frequently. In addition, the number of students travelling to the UAE for education is expected to increase in the near future; this implies that they will most probably select Flydubai as their primary mode of transport to travel to and from the UAE, since the economic condition shows very little signs of improvement in the near future. More tourists are expected to arrive in the UAE within the near future out of which a section of them are extremely price sensitive travelers. Another scenario would be that the current economic downturn continues to effect economies world-wide within the coming three years increasing the number of price-sensitive customers in the eight markets we operate in. To keep up with the projected demand, Flydubai is planning to increase its fleet size from 5 (currently) to 54 aircrafts in the coming years. An increase in fleet size would allow Flydubai not only to accommodate a large number of clients but also expand its reach in terms of destinations. Conversely, the announcement of the new GCC rail network which is the new transportation class in our relevant market is expected to have a slight negative effect on Flydubais operations in terms of loosing clients that fall in our target segmentation. The GCC rail network and Flydubai have one common destination which is Qatar. Once the GCC rail network begins its operations there is a high possibility of losing out on our current and potential clients. (For more information on segmentation please refer to appendix 5). Competitor analysis Our major competitive in our relative market is Air Arabia and then Al Jazeera Airlines. Air Arabia is holding major market share because they are the first to claim about launching first low cost airlines in Middle East region. However, Flydubai can compete with those two direct competitors when we focus on our competitive advantage which is price leadership. Also, location is another important factor due the number of travelers that are using Dubai Airport comparing to Sharjah Airport. In addition, being part of the Emirates Group will add more value to Flydubai brand equity which will make it easier to make customers shift toward our company within the next three years. (For more information on competitor analysis, please refer to Appendix 6) Conclusion: In conclusion after analyzing the environmental micro and macro trend for Flydubai, we observed that there are two major changes in our relevant market. First, the increase of the tourism level in Dubai as we expect the current economic downturn era to change its direction towards positive figures in the next three years. Also, the companies holders and businessmen attitude towards low cost airlines is changing by using it as these airlines are providing business men services aboard such a business class and wireless internet connection. The number of competitors within the low cost airline industry is going to increase in the coming years as new airlines such as Bahrain Airlines starts its operation this year. Secondly, full service airlines are expanding their market towards low cost airline by introducing low price tickets that attract price sensitive consumers. We expect that within the next ten years a new class level will enter the market in the GCC region which is trains trans portation. Also, a new form level will emerge in the relevant market which is a combination between full services and low cost carriers. Finally, within the next three years we expect those changes in the relevant market to be reshaped affecting the primary and selective demand. Bibliography (2009, October 18). Flydubai airline. Retrieved from http://www.dubaifaqs.com/Flydubai.php McKechnie, D, Grant, J, Katsioloudes, M. (2008). Positions and positioning: strategy simply stated. 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Retrieved from http://www.centreforaviation.com/news/2009/10/15/middle-east-lcc-wrap-air-arabia-jazeera-Flydubai-nasair-sama-and-bahrain-air/page1 Riaz, D, Kapadia, S. (2007). Air Arabia, Priced so that you can fly [5-14]. (Adobe Digital Edition Version), Retrieved from http://ae.zawya.com/researchreports/efg/20070701_efg_110604.pdf Schewe, , Charles, D, Hiam, A. (n.d.). market segmentation. Retrieved from http://www.quickmba.com/marketing/market-segmentation/ (2009, 10 07). UAE population reaches six million. Retrieved from http://www.google.com/hostednews/afp/article/ALeqM5j24H1v8s1BWuNXEwptqRIiB_-OOA (2009, 10 07). Expat numbers rise rapidly as UAE population touches 6m. Retrieved from http://uaeinteract.com/docs/Expat_numbers_rise_rapidly_as_UAE_population_touches_6m/37883.htm (2009, April 7). FlyDubai opens for business with flights to Beirut and Amman. Retrieved from http://www.ameinfo.com/191649.html (2009, October 8). Number of tourists in Dubai set to grow by 40 per cent . Retrieved from http://74.125.153.132/search?q=cache:EPQhPUeolAEJ:www.realtyna.com/dubai_real_estate/dubai-rss-news/number-of-tourists-in-dubai-set-to-grow-by-40-per-cent.html+http://www.realtyna.com/dubai_real_estate/dubai-rss-news/number-of-tourists-in-dubai-set-to-grow-by-40-per-cent.htmlcd=1hl=arct=clnkgl=ae Sambidge, Initials. (2009, March 18). flydubai appoints pilots, cabin crew. Retrieved from http://www.arabianbusiness.com/549994-Flydubai-appoints-pilots-cabin-crew Sambidge, A. (2009, August 11). Dubai tourists up 5% in H1 official. Retrieved from http://www.arabianbusiness.com/564508-dubai-tourists-up-5-in-h1official (2009, 10 07). UAE population. Retrieved from http://archive.gulfnews.com/articles/09/10/07/10355378.html Redpath, H. (2009, June 16). Dubais First Low Cost Airline Takes Off. Retrieved from http://multivu.prnewswire.com/mnr/Flydubai/38830/ Redpath, H. (2009, June 16). Dubais First Low Cost Airline Takes Off. Retrieved from http://www.zawya.com/story.cfm/sidZAWYA20090616081711 Appendix 1 Back Ground information on Flydubai: Flydubai is the UAE second low cost airline that was established in March ,3rd 2008 on the orders of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Prime Minister and Vice-President, and Ruler of Dubai. The company first flight was in June 1,2009 to Beirut in Lebanon followed by flights to Amman, Jordan, on June 2, Damascus, Syria, on June 8 and Alexandria, Egypt, on June 9, giving the new airline a total of four destinations in just nine days. (Redpath, 2009). The company had ordered 50 Boeing 737 and is going to receive 10 airplanes each year for the next five years. (Flydubai,2009) Currently the company runs its operations in Dubai International Airport terminal 2 that was redesigned for the new airline. Sheikh Ahmed Bin Saeed Al Maktoum, Chairman of Flydubai said: This region is very dependent on air transport. It is a great credit to the vision and leadership of Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, that this airline has now taken off, thereby ensuring residents and visitors alike will be able to travel to more places more often. (Redpath, 2009). The Flydubai model is simple, with customers only paying for the services they want. The ticket price includes all taxes and one piece of hand baggage, weighing up to 10kg, per passenger. Passengers have the option to purchase checked-in baggage in advance at just 40AED for the first piece and 100AED for the second, weighing up to 32kgs, subject to availability. Checked baggage is strictly subject to availability and passengers are advised to book early to secure the space, as only pre-purchased baggage can be guaranteed. (Redpath, 2009) Flydubai aims to make travel a little less complex, a little less stressful and a little less expensive, explained Flydubai CEO Ghaith Al Ghaith. Our passengers have the option to customize their travel experience depending on what services they want and how much they want to pay. (Redpath, 2009) We plan to stimulate the markets in which we operate and encourage people to travel to more places more often. Flydubai aim is not to drive traffic away from the other carriers but to help grow these markets. When you consider that low cost travel in this region could be as little as 2% of all air travel, as opposed to more than 20% in Europe and America, it is clear that there is a lot of untapped potential in these markets. (Redpath, 2009) In addition, Flydubai will fly to airports that are currently underserved by the traditional carriers. In a region which is so dependent on air transport, we are looking forward to providing the reality of accessible, low cost, uncomplicated travel (Redpath, 2009). Appendix 2: Product Market Structure: The above market structure was used to identify Flydubai relevant market within the airline industry in the Middle East region. We started the structure with the most basic need which is the need to travel in the region. This provided us with three alternatives that include airplanes, buses and cars. The product form is divided between full service carriers and low cost carriers as they differentiate in prices and services being offered to customers. From this structure we can identify Flydubai relevant market within the product form level. This is because the degree of competition and substitutability within the brand suppliers are high, as they all offer low prices with similar routes within the region. This push the relevant market upwards towards the product form level. Furthermore, Flydubai indirect competitors include Fly Emirates, Etihad airlines and Saudi airlines. These full service airlines are competing with Flydubai indirectly by providing low prices with full services. O n the other hand our direct competitors include Air Arabia and Al Jazerra airlines that are both low cost airlines that perform within the region. Further explanation on competition will be provided in the Micro analysis in the competitors section. Appendix 3 Macro Environment: In studying the external environment of Flydubai in the next three years we will focus on the Macro and Micro environment. This study will help us in finding out the effect of these external factors on the company in the next few years. The Macro environment factors will include Political, economical, social and technological aspects under which Flydubai will be affected by. 1) Political Analysis: A) Government Regulations: Flydubai was established with orders of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Prime Minister and Vice-President, and Ruler of Dubai. Being owned by the Dubai government the company faces no difficulties in laws and regulations as the airline industry in the Emirates is booming through the process of liberalization the airline industry that the United Arab Emirates is adapting. B) Political Analysis: In studying the overall political environment of the United Arab Emirates, we find it one of the most stable countries within the region. Such political approach of peace seeking had made the country a trading hub in the region. This will certainly have its positive effect on flydubai operations as to perform in stable political environment. C) Employment Laws: Protecting labors rights and Emiratization is considered the main aspect that the UAE government is taking into consideration now a days. Companies are now forced to have a certain percentage that of emirates locals that will increase in the following years as there is more emphasis on employing locals in the private sector. Being a part of Emirates Airlines Group, Flydubai will certainly adapt its mother company in hiring and training locals in suitable jobs. The challenge that Flydubai will going to face is to decrease costs in one hand and provide well paid jobs in the same time . 2) Economical Analysis: A) Inflation Rate: The inflation rate in the UAE is predicted to fall from last years 11.1 percent level to seven percent in 2010, according to a new report. (Sambidge, 2009). This is considered a positive aspect for Flydubai as it will have its positive effects in reducing the company costs in oil and ground operations. High inflation rates reaching to 11 percent last year was a threat to low cost airlines such as Air Arabia and Al Jazerra Airlines that faced a problem of high oil prices. This good news will make Flydubai compete even stronger on prices as inflation rates goes down. B) Economical Analysis: Falling oil prices, cooling real estate and construction markets, together with a slowdown in the tourism sector, especially in Dubai, means the UAE is expected to post low or possibly negative GDP growth in 2009, according to analysts. (Sambidge, 2009). Living in the current World Financial Economic Crises the UAE economy in general and Dubai in specific faced a hard time in 2009 but analysts forecast that there will be more positive figures in 2010. This information is considered a negative too many airline companies but may be positive to Flydubai as people are now more focus in reducing their expenses as the incomes are reduced. This means their tendency of consumers focusing more on prices which is a positive thing for a low cost airline. Additionally, analysts forecast that the economy will grow in 2010 again and this will certainly have its effect on the company growth. 3) Social Analysis: A) Demographics: More than 300,000 people will be added to the UAE population this year to record the highest growth of 6.3 per cent in five years and Dubai would likely emerge as the fastest growing emirate, official figures show. The rise rebuffs reports that the global financial turbulence has triggered a mass exodus of expatriates out of the country, mainly Dubai. From 4.75 million in mid 2008, the UAEs population is projected to increase to 5.066 million in mid 2009, showed the figures by the Ministry of Economy. This figure are going to increase in the next few years which will certainly have its positive effects on the airline industry in UAE considering that expatriates make an approximate percentage of 80.1 of the above figure in 2009 according to the ministry of economy. Furthermore, the figures show that the 25-29 year age group was the largest in the UAE in mid 2008, standing at 777,186. It was followed by the 30-34 age groups, which was estimated at 754,289 and 35-39 groups of 588,505. This clearly indicates that most of the population is young and is going to shape the tourism and aviation market in the next couple of years. B) Consumer Behavior: According to a study done by Arabian Business website, it was found that 83 percent of the respondents would switch their preferred airline carrier, for a cheaper price, while 17.6 percent believed they would consider alternatives and trade off between the discount and lost air miles. It can thus be inferred that pricing plays a significant role in consumer behaviour and the decision making process especially in the current economic downturn era. Furthermore, customer loyalty in the low cost carriers is low as its directly related to price. Flydubai should consider this into account and introduce customer loyalty programs in order to maintain a higher level of customer loyalty. (Glass, 2008). C) Leisure Interests: 3.85 million tourists had visited the emirate in the first half of 2009, a five percent increase on the same period of 2008 According to Dubai department of Tourism and commerce marketing . This figure strongly shows the current tourism industry market and how attractive it became even though of the current economical downturn. Other figures expect that the number of tourists will fall compared to 2008 figures but most figures have stated that there will be a positive growth in 2010. D) Career Attitude: Business travelers are changing their perception of low cost carriers. As observed by Andrew Cowen, CEO of Same, the market is shifting from the traditional major airlines business travel towards low cost carriers for trips within the GCC. This changing attitude, supported by the current economic downturn and the increase number of foreign businesses within GCC countries entering the UAE, shows a trend of an increasing demand for low cost carriers in the next three years. (High time for low cost carriers, 2008). E) Technological Development Analysis: Following its mother company Emirates Airlines, we expect that Flydubai become a market leader in providing advanced technological solutions to its passengers by using the large experience that emirates airline have. If such direction was adapted, it will certainly provide the needed strength that Flydubai need in competing with its direct and indirect competitors. Appendix 4 Micro Environment: Stakeholder Analysis: This means to analyze the micro environment which includes the following factors: the customers, employees, shareholders, media, and the competitors. A) Customers: Customers who are price conscious are concerned with low cost airlines. Flydubai has focused on pricing strategy and flexibility because these two factors play a big role in determining the customers decision process on which airlines they choose to travel with. Price strategy and flexibility of Flydubai include low pricing strategy and easy booking with increased choices. As Sheikh Ahmed bin Saeed Al-Maktoum, Chairman of Flydubai said: As a true low cost airline we are geared towards providing our passengers with the best price and increased choice. We will operate efficiently and continually evolve to deliver the best possible product to our customers. (Flydubai opens for, 2009). The cost of Flydubai from Dubai airport to Doha airport would cost 200DHS, whereas other major airlines such as; Emirates or Qatar airlines would cost approximately 1000 or more for a one way ticket (Flydubai home page, 2009). This shows that Flydubai is much cheaper and has managed to keep prices low due to the successful use of their pricing strategy. Moreover, the number of tourist from around the world including the region will grow more than 40% in the next 3 years in Dubai (Number of tourists, 2009) .This shows that there will be increased number of customers who will use Flydubai airlines within the next three years due its successful use of pricing strategy and flexibility. B) Employees: Flydubai airline has received more than 11,500 applications from flight and cabin crew. There are 18 first officers, 61 captains, and almost more than 8000 candidates for pilots were selected from twelve different nationalities (Sambidge, 2009). The staff has good experiences and was carefully selected. According to Kenneth Gile, chief operating officer of Flydubai said: We are extremely pleased with the talent of the pilots we have on board. On average, they each have more than 4,000 hours serving as captain in similar aircraft and a total experience of more than 8,000 flying hours this is impressive by any standard (Sambidge, 2009). Furthermore, employee and staff hospitality is very important. This is because the employees and staff were selected from twelve different nationalities and they need to feel comfortable with the new culture they are facing in order to work efficiently. D) Shareholders: Flydubai is fully owned by the government of Dubai and its considered as a part of its mother company the Emirates Group. The company has no other shareholders currently as there its 250 million dirhams capital is completely raised by the government. E) The media: Obviously, through observations, Flydubai has made many advertisements through publicity such as; Newspapers (e.g. gulf news) and internet websites. However, the main strategy they used